EN X TEMBO Roundtables @ Confex 2026

This EN Roundtable afternoon is designed to deliver focused, peer-to-peer discussion on the most pressing marketing challenges facing exhibition organisers today.

This will take place in North Gallery Rooms 11 inside Excel London

Rather than a single-track agenda, we will run three themed roundtable sessions concurrently, with each session repeated three times across the afternoon. This format allows delegates to attend all three discussions in smaller, high-value groups, encouraging open conversation, practical insight sharing and meaningful networking.

Each session will be facilitated to ensure actionable takeaways and real-world examples from organisers across trade and consumer shows.

Delegates will then rotate through the following three concurrent roundtables, each running three times:

Rotation Schedule

2.10pm – 2.40pm
Roundtable Session 1

2.45pm – 3.15pm
Roundtable Session 2

3.20pm – 3.50pm
Roundtable Session 3

3.50pm – 4.00pm
Roundup, key takeaways and close

 

Secure your spot!

Event Format

Roundtable 1 - Data Acquisition and the Marketing Tech Stack

Discussion points:

• What audience data matters most to your marketing strategy and how are you currently capturing it?
• Which tools or platforms help you make the most of your audience data in your campaigns?
• Where are the biggest gaps or challenges in your current tech stack when it comes to data acquisition?
• Where, if at all, can AI help with data acquisition? Is it too early to invest, or is it better to outsource?

Roundtable 2- Turning Exhibitor Marketing into Lasting Partnerships

Discussion points:

• Which marketing strategies or campaigns have helped move exhibitors from transactional relationships to long-term partners and advocates for your events?
• How do you measure the success of your exhibitor marketing beyond immediate revenue, for example retention or advocacy?
• What approaches have worked to align marketing, sales and operations so your exhibitor campaigns deliver real engagement?

Roundtable 3 - Building High-Performing Marketing Teams

Discussion points:

• What has worked best in attracting and retaining top marketing talent?
• How do you ensure your team stays ahead with new digital tools and marketing channels?
• How do you create a culture that encourages creativity, accountability and measurable results?
• How do you effectively use external resource to strengthen your marketing function?