Speakers

Samantha is the CEO of both AEP Standards and FEL Network, where she leads initiatives aimed at helping exhibition organisers thrive. AEP is a new standards agency dedicated to enhancing the performance and credibility of events, focusing on increasing exhibitor sales and preparing events for market success. FEL Network operates as a fractional leadership agency, providing part-time strategic leaders to exhibition companies, ensuring they have the right teams in place for effective implementation.

With a proven track record, Samantha previously worked with AgriConnect, where she played a pivotal role in driving the UK's largest B2B show at the NEC, achieving exceptional growth during her tenure. Her expertise is centred on supporting event organisers in achieving sustainable growth and success.

A passionate advocate for innovation in the events industry, Samantha is dedicated to guiding organisers toward success, ensuring they feel rewarded by their achievements. Throughout her career across multiple industries, she has focused on elevating growth and empowering business owners to thrive, celebrating each milestone along the way.