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Lily Tokmantseva

Lily Tokmantseva

Head of Marketing & Content, eCommerce and Technology for Marketing events, CloserStill Media

Lily Tokmantseva, the Head of Marketing and Content for eCommerce and MarTech events at CloserStill Media, has over ten years of experience in the event industry and media businesses both in the UK and internationally. Recognised as the Best Newcomer of 2023 for CloserStill Media, Lily is known for her strong digital marketing and data expertise, as well as her ability to build high-performing teams from scratch.

Before her current role, Lily led the Demand Generation and Insight function at Hyve Group, overseeing eight international event portfolios. Through excellent collaboration with sales teams, marketing data, tracking, and analytics, Lily transformed the marketing function into a revenue driver, contributing to a remarkable £14M generated from marketing leads.
Lily holds an MA in Marketing Degree from Royal Holloway University of London.