Speakers

Event Website SEO & CRO Expert | Driving Leads, Sales & Visibility

Jon helps independent organisers get more sponsor leads, more delegate sales, and less wasted traffic, by turning their event website into the year-round digital heart of the event.

As Head of Performance at ASP, Jon leads on all things SEO, CRO and analytics across hundreds of exhibition and conference websites. His work focuses on practical, measurable improvements that help organisers grow traffic, boost conversions and make the most of their digital content.

Whether it’s optimising speaker pages, fixing hidden technical issues, or showing clients where traffic is leaking away, Jon brings a hands-on, no-nonsense approach to digital performance.

He’s also behind many of ASP’s training programmes, dashboards, and product improvements, all designed to help events thrive in a competitive digital landscape.

At the Indy Expo, Jon will chair a practical panel on how organisers can build year-round communities through smarter content, website strategy, and consistent post-show engagement.