Speakers

Cara Turner is the Founder and Director of Integre Ltd., a strategic growth consultancy empowering B2B exhibition organisers to unlock measurable value through buyer-led strategy and AI-powered insight.

With over 20 years of experience in the media and large-scale events industry, Cara helps organisers move from assumption to clarity—taking the risk out of new ventures or turning declining performance into sustainable growth. Her expertise lies in uncovering the “why” behind shifting market dynamics, enabling teams to make confident, data-driven decisions that revitalise events, validate new market opportunities, and align experiences with evolving buyer needs.

At Integre Ltd., Cara has developed a Buyer-Led Framework that blends AI-powered qualitative insight with deep quantitative data and practical commercial strategy. This approach has helped clients reposition shows for renewed growth, expand into new markets with confidence, and transform underperforming events into thriving, audience-driven experiences.

Previously serving as Strategic Commercial Director, Digital at Informa Markets, Cara led the transition of event revenues to digital during the pandemic—safeguarding income and creating sustainable new revenue streams. Her leadership continues to be defined by clarity, direction, and measurable impact—helping organisers not just collect data, but act on it with confidence.