Clarion Gaming
Going into 2025 the Clarion Gaming commercial team had its biggest challenge in its history: drive revenue growth while relocating of all of its major shows - doing so, back-to back across three different countries in six months: Co-located ICE and iGB Affiliate from London to Barcelona (World Gaming Week 2025), followed by iGB L!VE from Amsterdam back to London. We showed a true understanding of our clients marketing strategy and business objectives to deliver against the odds, exceeding all KPIs on stand and sponsor revenue, sold sqm, rebook, wallet share, and a healthy delegate sales total. We achieved this by using our relocation to rip up the rules, transforming the traditional exhibition commercial into a client-centric agency model, where clients feel comfortable enough to talk about their experiences with our competitors and increase our point of difference in the market.
Clarion Gaming
Going into 2025 the Clarion Gaming commercial team had its biggest challenge in its history: drive revenue growth while relocating of all of its major shows - doing so, back-to back across three different countries in six months: Co-located ICE and iGB Affiliate from London to Barcelona (World Gaming Week 2025), followed by iGB L!VE from Amsterdam back to London. We showed a true understanding of our clients marketing strategy and business objectives to deliver against the odds, exceeding all KPIs on stand and sponsor revenue, sold sqm, rebook, wallet share, and a healthy delegate sales total. We achieved this by using our relocation to rip up the rules, transforming the traditional exhibition commercial into a client-centric agency model, where clients feel comfortable enough to talk about their experiences with our competitors and increase our point of difference in the market.
