Everyone is talking about AI. But where is it actually changing sales performance? Three event businesses at different stages of AI adoption reveal what they are using, what difference it is making and where the real value starts to emerge. From freeing up salespeople’s time to improving execution and influencing revenue, this session cuts through the hype to show what AI looks like in practice.

Three event businesses demonstrate different levels of AI maturity:

1. AI for productivity: Removing administration and giving salespeople more time to sell.
2. AI for sales execution: Improving targeting, preparation, communication, coaching or sales conversations.
3. AI for buyer and revenue impact: Helping salespeople take better actions and move opportunities forward.