Roundtable Session
14 Jan 2027
Content Theatre
- Creating predictable pipeline
How can event businesses generate consistent new-business opportunities when buyers are increasingly difficult to reach? - Turning rebook into year-round growth
How can organisers create systematic retention, expansion and long-term customer value? - Forecasting what buyers will actually do
How can leaders replace seller optimism with stronger buyer evidence and earlier visibility of risk? - Building the AI-enabled sales team
What should be automated, what must remain human, and how should recruitment, onboarding, coaching and management evolve?