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EN Sales Leaders' Summit 2027

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Choosing Sales Technology That Will Actually Improve Performance

14 Jan 2027
Content Theatre

A practical working session that gives leaders a repeatable framework for evaluating sales and AI technology.
Each table starts with a genuine commercial challenge and determines what an effective solution would need to deliver across:
• Commercial outcomes.
• Value and usability for salespeople.
• Fit within the existing workflow.
• Quality of the intelligence underneath it.
• Ability to improve decisions and actions.
• Impact on the buyer.
• Value for managers.
• Adoption, trust and measurable results.
Delegates leave with:
• Five non-negotiable requirements.
• Weighted decision criteria.
• The evidence required from a supplier.
• Measures for a 90-day pilot.
• Conditions for continuing or stopping an investment.