There is no shortage of sales technology. The challenge is knowing what will actually make your team better. With new AI tools and platforms entering the market at pace, sales leaders need to look beyond features and promises and ask a much harder question: will this improve the way our teams sell, make better decisions or move buyers forward?

This practical working session gives leaders a repeatable framework for evaluating sales and AI technology. Working from genuine commercial challenges, delegates assess what an effective solution needs to deliver across:

• Commercial outcomes.
• Value and usability for salespeople.
• Fit within the existing workflow.
• Quality of the intelligence underneath it.
• Ability to improve decisions and actions.
• Impact on the buyer.
• Value for managers.
• Adoption, trust and measurable results.
Delegates leave with:
• Five non-negotiable requirements.
• Weighted decision criteria.
• The evidence required from a supplier.
• Measures for a 90-day pilot.
• Conditions for continuing or stopping an investment.