What happens when you stop selling the package and start solving the problem? The biggest commercial opportunities often come from understanding what a client is trying to achieve beyond the immediate event. Two senior event revenue leaders reveal how their teams have turned individual sales conversations into substantial, multi-faceted partnerships, and how they make that approach repeatable.

The session explores:
The session explores:

• Identifying accounts with significant growth potential.
• Understanding the partner’s wider strategic priorities.
• Engaging senior stakeholders and buying groups.
• Combining event, content, audience and data assets.
• Proving value and expanding the relationship.
• Making major partnership selling repeatable across the team.