Why this session matters:

Sets the tone for growth by addressing the core shift from chasing one-off revenue to building a predictable, recurring, and scalable base. Shows how structure, culture, and processes evolve to deliver fast, profitable growth — and how CLV becomes the north star that aligns sales, marketing, operations, and customer success.

What attendees will learn (key takeaways):

• How to measure and increase CLV as a driver of long-term revenue security.
• How to move from one-offs to multi-year partnerships and expansion plays.
• How to align sales, marketing, ops, and CS around a single revenue operating model.
• Practical lessons from a top global organiser (e.g., Reed, Informa, Clarion): what they changed, why it worked, and what to copy tomorrow.