Session: Not metrics for metrics sake: harnessing the value of data insights

Job Title: Regional Marketing Director, UK&Global of Easyfairs 

Bio: He leads the marketing function for over 20 large-scale B2B exhibitions across Europe. He also heads up the centralised MIT (Marketing, Technology & Intelligence) team, which is responsible for marketing strategy, processes, best practices, and standards across all products. For the past decade, Sam has focused on emerging MarTech and refining campaign analytics, with the aim of converting data into actionable information and, ultimately, valuable insights. When he's not immersed in data analysis or crafting marketing strategies, you’ll likely find him out running. His ultimate ambition is to complete all six major marathons!

Please provide 3 tangible takeaways/learning points that our delegates will obtain from your session.

• Storytelling through data and getting C-suite buy-in
• Using data to enhance creativity
• How to turn data into information, and information into insight