Session: Not metrics for metrics sake: harnessing the value of data insights

Job Title: Group Marketing Director of Media 10 Ltd

Bio: Rob has worked for the last 17 years at Media 10 where he has risen from Marketing Manager to a Main Board Director with a remit spanning the business as a whole. Rob oversaw the growth of Media 10 visitor numbers from tens of thousands per year to reaching one million at its peak.

Please provide 3 tangible takeaways/learning points that our delegates will obtain from your session.

• Being data driven doesn't mean forfeiting creativity and new ideas
• How team structures need to adapt and evolve to accommodate data specialists
• That data can be fun (I can't promise this, but please join the session)