Session: Leaders' Panel: Cost centre to Business Driver

Job Title: Marketing Director at RX Global

Bio: Kathryn McCarthy is the Marketing Director of RX’s UK Hub, with 50 shows present in every continent. Kathryn is customer-obsessed and data-driven, leading organisations that deliver predictable, repeatable results. In her first 18 months at RX, she has led initiatives and organisation change to build programs that fuel show growth.

Please provide 3 tangible takeaways/learning points that our delegates will obtain from your session.

• External perspective on event marketing.
• Customer-centric mindset.
• How to position marketing for success.