Session: Not metrics for metrics sake: harnessing the value of data insights

Job Title: Marketing Director at Informa Markets

Bio: Jessica Hockman is an accomplished marketing leader with over 19 years of experience in international exhibition marketing and strategy. As Marketing Director for Informa Markets, she oversees a diverse range of global events, managing a team across multiple countries. Passionate about data-driven decision-making and fostering high-performance cultures, Jessica is committed to driving marketing innovation and efficiency.

Jessica is Chair of the AEO Development Board, and Vice Chair of the AEO Marketing Working Group. She is also a qualified coach and mentor. Recently joining the Board of the Women in Exhibitions UK Chapter.

Please provide 3 tangible takeaways/learning points that our delegates will obtain from your session.

Harnessing the value of data insights, how to achieve a holistic data view, where data literacy and creativity need to meet!