Session: Elevating your brand: bringing fresh energy to events

Job Title: Co-Founder of MAD//Fest

Bio: Launched in 2018, MAD//Fest London is the UK’s largest marketing & advertising event taking place in the 1st week of July at The Old Truman Brewery Estate. In 2025, MAD//Fest is expected to welcome over 15,000+ senior brand/agency marketers, 600+ speakers, and over 150 commercial partners. The festival has attracted several industry awards, including ‘Event of the Year’ and ‘Trade Show of the Year’ at the UK Event Awards. Alongside MAD//Fest London, the business operates the successful MAD//Masters By Rory Sutherland hybrid course and we have just launched ‘MAD//Up North’ in Manchester in feb 2025.

Please provide 3 tangible takeaways/learning points that our delegates will obtain from your session.

• Disruption in events
• Innovation keeps events alive
• Never stop moving - familiar but different