Alison Church, CMO at Easyfairs, has had an incredibly varied career and is now CMO of one of the largest exhibition organisers in the world.

Alison attributes her success to always being able to demonstrate her value to the business and aligning her skills with the wider business goals rather than searching for a specific job title.

As marketers climb the ladder they need to become increasingly more commercially aware, and seek to work more collaboratively and mindfully with the commercial team. Through this session, we’ll be answering:

How do you become more curious about the wider business objectives
How do you demonstrate your value to be more than a function
How do you work out what your strengths are