Reina Villanueva
Global Marketing Director at Transformative Media
Reina Villanueva is a seasoned event marketing leader with over 15 years of experience in the global events industry. Throughout her illustrious career, Reina has successfully led and executed a diverse range of events, including exhibitions, conferences, and summits, across key regions such as Asia-Pacific (APAC), Europe, and North America. Her international experience has allowed her to navigate the complexities of different markets, cultures, and industries, making her a versatile and adaptable leader. Reina has a proven track record of managing large-scale events, from conceptualization to post-event analysis, ensuring that every detail aligns with the overarching goals of the organisation.
What main reason would you give to urge our community to submit an entry for these awards?
I think that the process of preparing award entries allows you to reflect on your successes, learn from your experiences, and identify what made your event stand out. Being recognised with an award, however, increases your credibility with clients and stakeholders, reinforcing their trust in your ability to deliver high-quality events. It's a great way to boost the morale of the team as well - that their wins, big or small, are counted and recognised - to celebrate the achievements of your team and the success of your events, bring attention to the impact and value you create!
What you are most excited to see in a submission?
- How teams overcome challenges, whether its attendee registration/conversions, exhibitor acquisition, milestones, small wins that make a huge impact to the business or event
- Innovation, are they using legacy systems or have embraced new martech that work better for this generation
- Creativity and content - how are they utilising these and what stories have they presented to the public to create more buzz about their events
- People - who are the new trailblazers, change makers of the events industry
- Diversity and Inclusion - how is this being reflected in their events
- Data - safeguarding it, utilising it and ways team use their data