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2027 CONF PROGRAMME

The 2027 programme focuses on the decisions that will shape event sales in the year ahead. Across a day of keynotes, panels and peer-led roundtables, sales leaders will explore how AI, changing buyer behaviour and new technology are reshaping how deals are won. They’ll hear what’s working in organisations like theirs and leave with practical ideas to take back to their teams.

Every session is built around the real challenges facing senior sales professionals, including pipeline, partnerships, forecasting and choosing technology that genuinely improves performance. The day is designed to be honest and practical, with no sales pitches.

Explore the full programme below. More speakers will be announced in the coming weeks.

Programme subject to change.

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09:00
  1. Registration and Welcome
    Content Theatre
     
10:05
  1. Keynote: Building the Revenue Organisation of the Future
    Content Theatre
    The sales organisation of the future won’t look like the one we have today. AI is changing buyer behaviour, sales processes and the capabilities required to perform at the highest level. So what shoul ...
10:45
  1. Roundtable Session
    Content Theatre
    Step away from the stage and join a series of focused, peer-led discussions tackling the issues that matter most to sales leaders. Share your experiences and challenges, and learn from the people arou ...
11:25
  1. Networking break
    Content Theatre
     
11:45
  1. Through the Buyer's Eyes: Why Event Deals are Really Won and Lost
    Content Theatre
    What does it actually take to win an event deal? Sales teams can spend weeks building the perfect proposal, but the decision is often shaped by what happens long before a contract lands on the table. ...
12:20
  1. Lunch
    Content Theatre
     
13:15
  1. Beyond the Stand: How Leading Teams Win Transformational Partnerships
    Content Theatre
    What happens when you stop selling the package and start solving the problem? The biggest commercial opportunities often come from understanding what a client is trying to achieve beyond the immediate ...
13:50
  1. The AI Reality Check: Three Businesses, Three Levels of Impact
    Content Theatre
    Everyone is talking about AI. But where is it actually changing sales performance? Three event businesses at different stages of AI adoption reveal what they are using, what difference it is making an ...
14:25
  1. Roundtable Session
    Content Theatre
    Step away from the stage and join a series of focused, peer-led discussions tackling the issues that matter most to sales leaders. Share your experiences and challenges, and learn from the people arou ...
15:05
  1. Networking break
    Content Theatre
     
15:25
  1. Choosing Sales Technology That Will Actually Improve Performance
    Content Theatre
    There is no shortage of sales technology. The challenge is knowing what will actually make your team better. With new AI tools and platforms entering the market at pace, sales leaders need to look bey ...
16:10
  1. The Decisions That Will Separate the Winners
    Content Theatre
    There is no shortage of sales technology. The challenge is knowing what will actually make your team better. With new AI tools and platforms entering the market at pace, sales leaders need to look bey ...
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