Round off the day with interactive workshops where attendees join small-group discussions focused on the biggest challenges of launching a trade show. Hosted by experienced organisers and suppliers, each table will explore a different topic, allowing attendees to ask questions, share experiences and leave with practical ideas they can apply to their own events.

Roundtable 1: With FFAIR

Building a Sponsorship Offer Exhibitors Actually Want

Launching an exhibition means building a sponsorship and exhibitor offer from scratch and a genuine opportunity to create something fresh and exciting, without the constraints of "how we've always done it."

In this roundtable, we'll walk through what's actually influencing exhibitor buying decisions today. We'll be sharing insight what sponsors are looking for, where sponsorship packages tend to fall flat, and what makes an exhibitor experience feel professional from day one. We'll share data and insight from hundreds of thousands of exhibitors and shows on what sells, how to sell it and when to sell, drawing on patterns across a wide range of launch and scale-up events.

All attendees leave with a sponsorship inspiration cheat sheet featuring real examples of inventory that adds value to an exhibitors and sponsors while bolstering the event bottom-line.

Roundtable 2: with Grip

How Is AI Changing the Economics of Event Launches?

As AI becomes increasingly embedded in the event launch process, what is changing? Where can technology genuinely reduce costs, accelerate growth or improve decision-making, and where does human expertise still matter most?

This roundtable brings organisers together to share experiences, challenge assumptions and debate how AI is changing the economics of launching a new event.

Roundtable 3: Farnborough International

Can the Event Experience Become Your Competitive Advantage?

When launching a new trade show, a strong proposition is only the starting point. In a crowded market, how can the event itself become part of what makes the show compelling?
This roundtable explores the different elements that shape the experience — from venue and format to networking, hospitality and the way people interact with the space — and asks what can genuinely give a new show an edge.

Roundtable 4: Adexpo

What Makes a Show Floor Work?

A successful exhibition floor needs to do more than accommodate stands. How people move, meet, pause and interact can have a huge impact on the overall experience.
This roundtable brings organisers together to explore the role of feature areas, networking spaces, seating and other physical touchpoints in creating a show that encourages engagement and keeps visitors on the floor.
Which spaces add real value, and which are simply taking up space?