Every independent organiser plays the same zero-sum game: a finite team, finite cash, and a portfolio that needs to grow. AI has changed the maths, but not in the way most sales pitches suggest. Barış Onay sets out a simple test that sorts the work in an events business into four piles: automate, augment, invest and stop. He then shows where the hours and pounds you save should go next. He also takes on two questions: If AI is doing the junior work, where will your future event directors come from? And how will a potential buyer read the choices you make today?