What makes an independent event business genuinely valuable in today’s market? Is it revenue, profitability, growth potential, a loyal audience, or something else entirely?

In this panel, investors, founders and industry experts get under the bonnet of what makes an event business attractive to investment or acquisition. We’ll explore the metrics that matter, what separates a business with potential from one that has simply become profitable, and where investors see the biggest opportunities and risks in the independent sector.

Expect an honest look at what drives valuation, what can make a business harder to invest in, and the decisions organisers should be making now if they want to build a business that is attractive to future investors or buyers.