Venues are no longer just spaces — they’re strategic partners, data powerhouses, and marketing engines in their own right. In this session, we’ll explore how progressive venues are redefining their role in the event ecosystem, helping organisers extend audience reach, amplify content, and create meaningful year-round engagement.

Our expert panel will discuss how to harness venue data, destination marketing, and collaborative campaigns to drive growth and elevate attendee experiences — proving that the true value of a venue goes far beyond the four walls.