When scaling your company towards exit, there are often many growth options, and it is usually a good idea to focus on a small number of them. You also have a series of difficult decisions to make on investments and resourcing, especially if you are bootstrapping without fresh investment, so how do you prioritise them? Entrepreneurs who have sold their businesses share where they made the right - and wrong! - calls, and how their scaleup strategies added value to their company sale.