In today's competitive exhibition landscape, retaining exhibitors is crucial for long-term success. This interactive session will explore the pivotal role of independent exhibition organisers in educating and supporting their exhibitors to achieve their goals. Despite the lack of formal education programmes for corporate exhibition managers in the UK, organisers can still drive exhibitor success through proactive engagement and support. We’ll discuss strategies to enhance exhibitor satisfaction, reduce churn, and foster long-term partnerships, ensuring that both organisers and exhibitors achieve their respective objectives and return on investment.