The EN Awards 2026 Finalists

Clarion Gaming 

Going into 2025 the Clarion Gaming commercial team had its biggest challenge in its history: drive revenue growth while relocating of all of its major shows - doing so, back-to back across three different countries in six months: Co-located ICE and iGB Affiliate from London to Barcelona (World Gaming Week 2025), followed by iGB L!VE from Amsterdam back to London. We showed a true understanding of our clients marketing strategy and business objectives to deliver against the odds, exceeding all KPIs on stand and sponsor revenue, sold sqm, rebook, wallet share, and a healthy delegate sales total. We achieved this by using our relocation to rip up the rules, transforming the traditional exhibition commercial into a client-centric agency model, where clients feel comfortable enough to talk about their experiences with our competitors and increase our point of difference in the market.

Packaging Portfolio - Easyfairs

The Packaging Commercial Team has delivered an exceptional year, achieving 26% year-on-year growth and exceeding portfolio targets by 6.9%, despite a challenging market. With beauty, luxury, and premium drinks sectors under pressure, new industry laws and legislation, and competitor events in decline, the team thrived through innovation, strategic thinking, and hard graft. They launched creative initiatives across the portfolio, including Discovery Zones, Full-Service Areas, enhanced Sponsorship offerings, Design Hubs, and many more. Their international, collaborative culture, resilience, and determination have set a new benchmark for the industry, demonstrating what a high-performing commercial team can achieve.

Questex EMEA Hospitality Sales Team

In 2025, the leading hospitality events team achieved record-breaking commercial success across its EMEA portfolio, delivering over 7% above target in sponsorship revenue. Every flagship event outperformed its revenue goals, with standout year-on-year growth across the board. One major investment forum delivered its highest revenue in 26 years, driven by strong client retention, upselling, and the launch of new sponsorship tiers. Another hospitality conference saw nearly 20% revenue growth, supported by new commercial hubs and partner acquisition. A specialist event in its 10th year also achieved double-digit growth with innovative, tailored offerings. Client retention exceeded 90% across the portfolio, well above industry benchmarks, underpinned by early rebooking, consultative sales approaches, and seamless delivery. New business accounted for 20% of total revenue, with over 50 new partners secured through data-led targeting and scalable entry points. Innovation was central to growth, from new product design to internal collaboration and tech-led sales strategies, resulting in consistent, sustainable revenue expansion and a strong pipeline into 2026.

DSEI UK 2025 - Clarion Events

Clarion Defence & Security are the custodians of the brand DSEI, an impressive global defence and security event, with nearly 2,000 exhibitors and 162 sponsors that takes over the whole of London’s ExCel, including ships alongside on the docks and 45,000 UK and International visitors. The event in 2025 was the biggest and most successful to date with more new business and innovative sponsorships activations than ever before, resulting in the strongest rebook ever onsite of a Clarion event.

Alternative Events

Alternative Events delivers a modern, intelligent event experience built around meaningful conversations between senior buyers and carefully selected vendors. We are not a trade show, traditional conference or ‘festival’. Our hybrid model combines the best elements of these, creating an environment where high quality engagement comes first. Our commercial approach is deliberately designed to bring fresh thinking into the room. We encourage vendor churn because our 200 pre-qualified buyers want to meet new suppliers each year, not visit the same stands in a crowded exhibition hall. This commitment to relevance is reinforced by our Advisory Boards, who shape our retargeting. In 2025 this model delivered outstanding results. Accountancy events exceed target by 35% and Legal by 25%, with year-on-year growth including a standout 64% rise for the Accountancy series. Strong audience curation, smart data discipline and close sales-marketing collaboration supported exceptional commercial outcomes. Innovation added new energy onsite, from Vendor Spotlights and hands on workshops to roundtables and X Factor. Feedback from sponsors and delegates was exceptional, with many calling our events the “best we have attended”, praising the atmosphere, organisation and relevance.

Manufacturing Portfolio - Easyfairs UK

Over the past two years, this ten‑person commercial team has integrated two major acquisitions, Southern Manufacturing & Electronics and UK Metals Expo, into Easyfairs’ UK manufacturing portfolio alongside Advanced Engineering and Lab Innovations, while maintaining growth across all four events. Their approach is customer‑centric and process‑driven. Before each cycle, they speak with exhibitors, prospects, associations and visitors to understand which technologies matter most and who people most want to meet. This insight shapes commercial packages, floorplans and content, and is combined with proven Easyfairs best practice from events across Europe. The team have introduced targeted technology pavilions and flexible smaller stands to attract new and specialist suppliers, as well as straightforward multi‑event and multi‑year agreements that reflect how customers actually buy. They have also grown the number of “Cat A” (bellwether) brands acting as anchors at the events, strengthening the proposition for the whole community. As a result, revenue and sqm sold are increasing, more exhibitors are choosing to participate in multiple events, and satisfaction scores are rising for exhibitors, visitors and internal stakeholders.

This award is proudly sponsored by Exhibition Centre Liverpool

The National Wedding Show Excel London Spring 2025 - Otis Media

The National Wedding Show Excel London Spring 2025 represents a standout example of excellence in consumer exhibitions, delivering exceptional growth, innovation and community engagement under new ownership. Showcasing a bold and successful rebrand, the event attracted over 7,000 visitors, a 33% year-on-year increase, and featured 241 exhibitors, up 24% on 2024. A carefully curated programme of catwalk shows, live talks, bands and performances ensured constant engagement, while immersive features such as VIP experiences, live demonstrations and interactive activations created a memorable and inclusive visitor journey. Commercial performance was equally impressive, with exhibitor sales exceeding budget by over £30,000 and ticket revenue surpassing targets. Strong exhibitor loyalty, with over 80% rebooking and many returning for over a decade, highlights the show’s trusted position within the wedding industry. Supported by improved operations, in-house finance control and a highly experienced small team, the show finished £50,000 ahead of budget and delivered an end-of-year profit. Excel London Spring 2025 demonstrates how creativity, customer focus and commercial discipline combine to create a truly award-winning consumer show

Ideal Home Show - Media 10

The Ideal Home Show is defined by its ability to deliver variety, relevance and commercial value. Designed to remain compelling over a 17-day run, the show brings together inspiration, expertise and practical solutions in a way few consumer events can replicate. Curated to support every stage of the home improvement journey, the event spans major renovations, premium interiors, smart innovation, gardens, outdoor living and DIY ideas. Content is shaped by visitor insight and real-world intent, ensuring the show remains aspirational while also accessible and inclusive for homeowners and renters alike, even in a changing economic climate. Commercial thinking is embedded throughout the experience. Feature areas are designed with clear purpose, moving beyond traditional sponsorship models to create meaningful interactions between brands and engaged audiences. Immersive show homes were reimagined as interactive, brand-led environments, while new features such as the Smart Home provided hands-on, future-focused inspiration through expert guidance and real-life application. By delivering depth and diversity without dilution, and aligning content, commerce and audience insight, the Ideal Home Show sets a benchmark for experience-led, commercially intelligent consumer exhibitions.

Ideal Home Show Christmas 2025 - Media 10

Ideal Home Show Christmas 2025 is a flagship festive consumer event that transformed Olympia London into a five-day destination for inspiration, shopping and seasonal entertainment. Bringing together hundreds of brands, live expert content and immersive experiences, the show offers visitors everything they need to Bring Christmas Home under one roof. From home décor and gifting ideas to artisan food and drink, the event delivered a carefully curated mix of retail and inspiration designed to appeal to a broad consumer audience. Co-located with The Cake & Bake Show and the Eat & Drink Festival, the event provided exceptional value for visitors while increasing dwell time and engagement. Live theatres, creative workshops and hands-on demonstrations extended the experience beyond traditional shopping, making it interactive, memorable and content-led. For exhibitors, the show provides access to a high-quality, purchase-ready audience at a crucial point in the retail calendar, supporting both established brands and independent businesses. With its scale, creativity and strong focus on visitor experience, Ideal Home Show Christmas 2025 set the benchmark for festive consumer events in the UK.

Grand Designs Live London 2025 - Media 10

In 2025, Grand Designs Live marked its 20th anniversary by reinventing itself for a new era of homeowners. With changing economic conditions and evolving audience needs, the team made the bold decision to rip up the rulebook and relaunch the show as the All New Grand Designs Live. The event was reimagined from the ground up, with a new four-day format, refreshed floorplan and a carefully curated, high-quality exhibitor mix. New themed Hubs brought together live talks, expert advice and innovative demos, ensuring visitors could find inspiration and practical guidance throughout the show. At the centre stood the Grand House, a London townhouse-style home built live over four days, featuring exhibitor products available to buy or enquire about at the event. The relaunch was supported by a creative, multi-channel marketing campaign that attracted a highly engaged audience of homeowners with active or upcoming projects. Visitors stayed longer, engaged deeply with content and advice, and left confident, informed and inspired. Exhibitors reported high-quality conversations, strong leads and sales. The result was a vibrant Grand Designs Live, fit for the future, reaffirming its position as the destination for anyone planning, building or improving their dream home.

Agria Blenheim Palace International Horse Trials - Stable Events

In 2025, the Agria Blenheim Palace International Horse Trials marked a landmark year by hosting the FEI Eventing European Championship, welcoming the competition back to the UK for the first time in a decade and returning it to Blenheim Palace after twenty years. The Championship brought together competitors from 17 nations, creating a truly international sporting occasion set against one of the UK’s most iconic backdrops. The event welcomed record audiences and delivered an enhanced visitor experience designed to bring spectators closer to the sport, improve accessibility and create a strong sense of shared celebration. A free opening ceremony welcomed teams and visitors alike, reinforcing the significance of the occasion. Story-led marketing highlighted rider journeys to qualification, building anticipation and strengthening audience connection ahead of the event. On-site, the combination of elite competition, retail, entertainment and Blenheim’s historic setting created an immersive experience for visitors of all ages. The Championship also reached audiences beyond the event itself through international broadcast coverage. The result was a standout year for Blenheim, combining world-class sport with a high-quality, memorable day-out experience.

Snowbound Expo - Raccoon Media Group

Snowbound Expo 2025: The ultimate snow sports experience Snowbound Expo 2025 was a milestone year for the East Coast snow sports community. The event brought together 23,420 visitors and 201 exhibitors, creating a hub of energy, excitement, and connection. Bold marketing, influencer partnerships, and social campaigns grew our online community to over 20,000 followers, reaching new audiences with authentic, engaging storytelling. Visitor engagement was at the core of the experience. Meet-and-greets with stars like Zeb Powell, interactive winter arcades, booth competitions, and happy hours ensured everyone was active, entertained, and connected. Families enjoyed beginner slopes and kid-friendly zones, while adults explored, competed, and networked. Community and inclusion were key priorities. ASL interpreters and accessible spaces welcomed the Deaf and disabled ski communities, while local ambassadors and ski clubs helped guide the expo and foster a sense of belonging. Snowbound Expo 2025 delivered excitement, creativity, and connection, setting a new benchmark for engagement, inclusion, and innovation in snow sports.

The National Running Show - Raccoon Media Group

In 2024, the National Running Show faced its most significant challenge to date, with year-on-year revenue declining for the first time since launch and growth plateauing. With the £1m revenue milestone at risk, the marketing team took decisive action to reverse performance, attract new audiences and transition from a free-to-paid ticket model by clearly showing value. A bold, data-led marketing campaign expanded beyond core runners to reach lifestyle, fitness and beginner audiences through targeted content, influencer partnerships and strategic collaborations. The event was repositioned as a premium, must-attend experience, driven by high-profile speakers, exclusive interactions and immersive features that justified ticket pricing. Tiered ticketing and incentives boosted conversion, supported by hyper-targeted digital campaigns using user-generated content and athlete endorsements. A multi-channel approach maximised reach through influencer-led promotion, social collaboration and media partnerships, including live podcasts and digital-first content. The campaign delivered record-breaking results, including £1m+ ticket revenue (+164%), record visitor attendance (30,239) and £787k in rebookings, securing growth and reinforcing the show’s position as the UK’s leading running event.

The IRN-BRU Carnival - QD Events

The IRN BRU Carnival campaign delivered a bold, playful, and culturally rooted collaboration that elevated both brands while delivering measurable impact for visitors, partners, and the wider community. Creativity sat at the centre, from immersive IRN BRU theming and city wide engagement activities to influencer kits and themed food experiences that sparked organic excitement. The campaign achieved record scale with the largest attraction line-up in the event's history, and over 113,000 attendees. Driven by focus groups, new ticket types improved affordability for families, while campaign impressions reached over 50 million with strong additional reach from influencers and partner businesses. Retail takeovers and QR code competitions extended visibility and reinforced the IRN BRU x Carnival brand collaboration. A fully digital ticketing system modernised the visitor experience, reduced queues, and enabled new value led ticket options. Accessibility and community benefit grew through Autism Friendly sessions, and activity to benefit charities and local community groups. The campaign delivered creativity, commercial performance, inclusion, and maintained our position as one of Scotland’s most loved festive traditions.

Jewellery Arabia & Scent Arabia - Informa Markets

The Jewellery Arabia and Scent Arabia team delivered a results-driven consumer show marketing campaign built on insight-led creativity and disciplined execution across two co-located luxury events. Delivered over five days and 54,000sqm, the campaign united a 33-year heritage jewellery show with a fast-growing fragrance experience under one cohesive consumer journey, while preserving distinct brand identities. The objective was to increase registrations and attendance, improve visitor quality and convert engagement into onsite activity. The approach centred on integrated, social-first storytelling supported by influencer partnerships, performance media and direct messaging. Creative content built anticipation ahead of opening day and sustained momentum throughout the live event, while technology enhanced visitor confidence and exhibitor discovery onsite. The campaign delivered measurable results. Registrations and attendance increased year on year, visitor satisfaction exceeded industry benchmarks, and exhibitors reported strong sales performance and intent to return. Over five days, the shows generated record onsite sales. This work demonstrates how insight, creativity and conversion-focused execution can deliver exceptional outcomes for consumer shows at scale.

Ideal Home Show Christmas 2025 - Media 10

The Ideal Home Show Christmas 2025 marketing campaign was designed to maintain relevance, protect demand and grow revenue in one of the most saturated marketing periods of the year, without increasing marketing spend. With limited scope to outspend major retail advertisers, the strategy focused on reinforcing the show’s desirability by embedding it within the social and cultural narratives that shape Christmas discovery. A social-first, PR-led approach prioritised credibility, recommendation and conversion over pure reach, ensuring the event remained a must-visit festive destination. Influencer engagement was approached as a social PR challenge rather than paid media, with creators selected for cultural relevance and offered experience-led propositions. Early entry into Christmas planning conversations and the launch of a new VIP ticket increased yield and attracted an additional 1,000 visitors, demonstrating how product and timing innovation supported commercial objectives. The campaign delivered strong commercial resilience and measurable results under significant constraints, proving that insight-led, desirability-focused marketing can outperform louder, spend-led approaches in a crowded festive market.

The Autumn Fair - by Informa Markets

The Autumn Fair 2025 delivered a landmark year for Bahrain’s largest and longest-running consumer retail event, setting new benchmarks for attendance, exhibitor participation and commercial performance. Celebrating its 36th edition, the challenge was to scale impact across a ten-day event without increasing marketing spend, while maintaining experience quality at scale. Through an insight-led, data-driven strategy, the campaign increased registrations to by 54.3% and welcomed +63% more visitors. Exhibitor participation grew by 64%, with sold exhibition space expanding to 22,500sqm. Strong visitor quality translated into tangible commercial outcomes, with the value of goods sold reaching a 59% year-on-year increase. Marketing activity combined targeted digital performance, social-first storytelling, efficient influencer partnerships and narrative-led PR to convert awareness into attendance. Digital campaigns delivered 24.1 million impressions, influencer activity achieved a 78% conversion rate, and PR generated over USD 1 million in value, reinforcing national relevance and trust. The Autumn Fair 2025 campaign demonstrates how disciplined creativity, smart use of data and focused execution can sustainably scale a national consumer show to deliver measurable, repeatable success.

This award is proudly sponsored by Delaware North - Wembley Stadium

Charlie Brandon - Trans-Global Events Ltd - Part of CloserStill Media

Charlie Brandon is an exceptional Event Director who has transformed Hydrogen Technology World Expo into the world’s leading hydrogen-focused trade show in just five years. Joining Trans-Global Events in 2021 with no prior exhibition experience, he helped launch the event amid post-pandemic uncertainty, overcoming industry scepticism through decisive leadership. Under Charlie’s direction, the show has grown into what is widely recognised as the World’s Largest Hydrogen Event, winning the EN Indy Award for Bravest Launch in 2023. His strategy was to create a technically driven, commercially focused trade show for engineers, EPCs and technology developers rather than policy-led discussion, driving global differentiation and sustained growth. In 2025, Charlie delivered £6.6m in revenue, a 15.4% year-on-year increase, while increasing exhibitor numbers, strengthening rebook rates and improving audience quality, with nearly half of attendees in senior decision-making roles. He has built a high-performing team, expanded the event to three days, and supported the acquisition of TGE into CloserStill Media. With expansion into North America and the launch of HT World Expo MENA in 2026, Charlie continues to set the benchmark for leadership and excellence in the global events industry.

Simon Farnfield - Easyfairs UK

Over the past two years, Simon has led the transformation of Easyfairs’ UK industrial portfolio – Advanced Engineering, Southern Manufacturing & Electronics, Lab Innovations and UK Metals Expo – from four standalone events into a connected platform for UK manufacturing. His vision is to use Easyfairs’ 35+ industrial events across Europe to build a joined‑up home for the sector in the UK and, over time, take that model international. Strategically, this means designing events so visitors can follow the journey from materials and components through to metals, test and lab, and giving exhibitors a single portfolio through which to grow. Simon’s approach is customer‑centric and curiosity‑driven. He has embedded a daily “curiosity hour” with the market and championed new technology pavilions, an investor programme for start‑ups, more live demonstrations and adapted theatres aligned to emerging trends. Under his leadership, Southern has been “unstuck” from its wall‑bound footprint and grown exhibitor numbers beyond plan, while UK Metals Expo has been smoothly integrated and is now accelerating. The results include strong revenue growth, higher exhibitor and visitor NPS, more cross‑portfolio exhibitors and powerful endorsements from industry bodies such as Make UK and ADS.

Carmela Coop-Rodia - The Blue Light Show - What Else Events

With a small but highly driven team, Carmela set an ambitious vision for the show and inspired her people to believe in it, uniting them behind a strategy that delivered a launch which exceeded every KPI. Her approach reflects her wider philosophy: creating safe spaces where people can connect, grow and realise their potential.

Emily Cloke - Operational Real Estate Portfolio - Questex

This entry celebrates a strategy rooted in resilience, collaboration, and measurable impact during one of the most challenging periods for the real estate investment market. The objective was clear: expand our event’s influence and financial performance despite limited transaction activity and cautious capital deployment. Rather than retreating, we focused on strengthening what matters most—trust, experience, and meaningful connection. Our approach centered on deepening value for our core audience while welcoming new participants. By prioritizing high-quality programming, purposeful networking, and thoughtful on-site experiences, we achieved renewal and returning attendance rates exceeding 70%. At the same time, we grew new attendees and sponsors by more than 17%, proving that loyalty and growth can coexist when value is clear and execution is disciplined. A defining element of this success was our reliance on collaboration and productivity. What sets this entry apart is its balance: stability and innovation, efficiency and ambition, collaboration and commercial results. The outcome is a scalable, trusted platform that continues to connect buyers and sellers, elevate industry standards, and deliver growth. Emily Cloke exemplifies the very best in an Event Director.

Amy Driscoll - Music & Drama Education Expo - MA Exhibitions

The Music & Drama Education Expo is one of Europe’s leading dedicated events for music and drama educators, created to champion creative education and support those delivering it in schools. Free to attend, the Expo’s objective is to make high quality, CPD accredited professional development accessible, while connecting educators with inspiring ideas, industry expertise and practical classroom resources. Since launching in 2013 as an extension of Music Teacher magazine, the Expo has grown year on year in scale, content and influence. Its approach is content led, with a curated programme shaped by a call for papers and close collaboration with speakers, exhibitors and partners. Across two days, the event delivers seminars, live performances, interviews and a focused exhibition designed to reflect the needs of teachers working across primary, secondary and further education. Under Amy’s leadership, the Expo continues to evolve, introducing new features and attracting high profile contributors from across music, theatre and the wider creative industries. With strong exhibitor retention, growing audiences and a commitment to accessibility, relevance and impact, the Music & Drama Education Expo has become a trusted annual fixture and a standout platform for music and drama education.

Maria Sidiripoulou - Jewellery Arabia & Scent Arabia - Informa

Maria Sidiripoulou, Exhibition Director of Jewellery Arabia and Scent Arabia, is a visionary leader who has elevated these flagship events to new heights. With over a decade of experience at Informa, Maria has consistently delivered exceptional results, driving innovation and fostering strong relationships with stakeholders. Since taking on her role in 2025, she has ensured these events remain the premier platforms for the luxury jewelry and fragrance industries in the Middle East. Maria’s strategic vision and customer-centric approach have been instrumental in expanding the events. She has attracted renowned global brands, secured high-value sponsorships, and curated diverse exhibitor lineups. Her ability to address challenges creatively is exemplified by her initiative to construct a tunnel connecting two independent halls, improving visitor navigation and ensuring balanced footfall for exhibitors. This solution received widespread acclaim for enhancing the overall event experience. Under her leadership, the events have consistently exceeded financial and non-financial targets.

This award is proudly sponsored by Grip Events

Manufacturing and Engineering North East - MA Exhibitions

Manufacturing and Engineering North East (MENE) is a one-day exhibition in Newcastle that has quickly become a central hub for the region’s manufacturing and engineering community. Relaunched in 2023, MENE fills a long-standing gap by providing a dedicated platform for businesses, professionals, and students to connect, collaborate, and showcase innovation. To ensure the event met the community’s needs, MENE partnered with the Advanced Manufacturing Forum (AMF), the region’s membership network for manufacturers and engineers. AMF mobilised members to participate and led the conference programme, bringing together industry leaders, innovators, and policymakers to discuss sustainability, skills, and the future of manufacturing. Crucially, regional voices were highlighted alongside national experts, giving local businesses and professionals equal prominence. Hosted at the Vertu Motors Arena, which reinvests revenue into youth and community programmes, MENE reinforces its commitment to the region. Through its collaboration with AMF, the exhibition has become more than a show- it is a celebration of regional industry, a catalyst for collaboration, and a platform for growth and opportunity across the North East.

Ideal Home Show Scotland - Media 10

The partnership between Ideal Home Show Scotland and STV Children’s Appeal showcases how purpose-led collaboration can enhance live event experiences while delivering commercial and social impact. Built around shared audiences and values, the partnership was designed to extend reach, deepen engagement and embed social purpose within Scotland’s leading home and garden exhibition. By integrating the Appeal into the fabric of the event, the collaboration moved beyond traditional sponsorship. Broadcast activity, talent involvement and PR drove awareness and attendance, while onsite activations aligned with the show’s home and lifestyle focus. Campaigns were brought to life through engaging demonstrations, combining entertainment and insight to increase dwell time and visitor connection. The partnership delivered strong results, contributing to increased ticket sales, enhanced audience engagement and new commercial opportunities, while also raising vital funds and awareness for children affected by poverty in Scotland. What makes this entry stand out is its ability to blend experiential content, commercial performance and charitable purpose, creating a scalable model for how live events and purpose-driven partners can deliver lasting value for audiences, brands and communities.

Packaging Innovations & Empack × BCMPA - Easyfairs

For over 20 years, the partnership between Packaging Innovations & Empack and the BCMPA, Association for Contract Manufacturing, Packing, Fulfilment & Logistics, has addressed a critical industry gap by creating the UK’s first and only dedicated platform for contract packing and fulfilment. Recognising the vital role service providers play in bringing brands to market, Easyfairs embedded the Contract Pack & Fulfilment Show as a core and permanent part of Packaging Innovations & Empack. The partnership delivers clear commercial and strategic impact. In 2025 alone, the BCMPA area generated over £280K in revenue, demonstrating the scale, strength and sustainability of the collaboration. Today, more than 25% of the BCMPA’s entire membership participates in the Contract Pack & Fulfilment Zone, making it the largest and most significant gathering of contract packers and fulfilment providers at any UK event. Since 2000, the BCMPA has doubled in size, with Packaging Innovations & Empack playing a pivotal role in raising the visibility, credibility and professionalism of the sector.

World Orphan Drug Congress Europe 2025 & FH Europe Foundation - Terrapinn

The partnership between the World Orphan Drug Congress (WODC) Europe and FH Europe Foundation (FHEF) was driven by a clear objective: to move the patient voice from the periphery of the event to the heart of the exhibition floor. Recognising that biopharma innovation requires direct, real-world patient insights, WODC provided FHEF with a platform for advocacy, networking, and thought leadership. We took a multi-layered approach to integration. FHEF was woven into the conference agenda through speaking roles in the Science & Strategy and Precision Medicine tracks, while simultaneously hosting an exhibition booth on the expo floor. By providing free full-access passes to FHEF, we ensured that every networking interaction was grounded in the human reality of rare disease. The partnership delivered measurable engagement, with FHEF securing 20 high-value meetings with industry leaders. This served as proof of concept for our rare disease event series, expanding to our Boston event, where the new Patient Group Zone was fully booked within 2 months of launch. This partnership showed how organisers can facilitate high-value, face-to-face dialogue between commercial stakeholders and the communities they serve, creating a more inclusive and high-impact event environment.

The IMI & Motorvate -  Automechanika Birmingham 2025 - Messe Frankfurt

The UK automotive industry faces an urgent talent and skills challenge, with the IMI predicting a shortfall of 160,000 workers by 2031. Motorvate, created in association with the Institute of the Motor Industry (IMI), was launched to tackle this issue head-on. The event attracted college and university students, career changers, existing professionals seeking progression, business owners focused on upskilling staff, and organisations responsible for developing future talent. Its purpose was to connect people with clear, practical career pathways into the automotive sector. Motorvate exceeded all performance targets. Against a goal of 2,500 unique visitors, it welcomed 3,611. The event achieved an NPS of +61 (target +30) and a 91% satisfaction rate (target 82%), demonstrating strong engagement and measurable impact. Visitors gained access to employers, training providers, academy programmes, apprenticeships, competitions, careers advice, live talks and interactive experiences. Supported by headline partners including Toyota Trade Parts, KwikFit, LKQ Euro Car Parts, Bosch, Castrol, NAPA and SMMT, Motorvate’s success demonstrated strong demand for career-focused, skills-led experiences and reinforced our commitment to securing the future workforce of the automotive industry.

The IRN-BRU Carnival - QD Events

The IRN‑BRU Carnival and IRN‑BRU partnership is one of Scotland’s most enduring and cherished collaborations. Now 20 years strong, it combines cultural heritage, creativity, and community spirit to deliver Scotland’s biggest festive family experience. This year’s event was the largest yet, with more rides, improved value for money, and a smoother, fully digital ticketing and voucher system. Brand integration reached new heights through nationwide supermarket activations, bold event dressing, and playful creative moments that felt authentic and unmistakably Scottish. Community initiatives remained central, including 1,000 tickets donated to charities and community groups, Autism Friendly sessions, and charity fundraising. With 113,000 visitors and over 50 million campaign impressions, the partnership continues to set a benchmark for meaningful, joyful event collaboration, bringing families together, supporting the city, and celebrating over a century of Carnival magic.

This award is proudly sponsored by ASP

The Autumn Fair - Informa Markets

The Autumn Fair 2025 marketing team delivered a landmark year for Bahrain’s largest consumer retail event, achieving record growth across attendance, exhibitor participation and commercial performance. Through a disciplined, insight-led approach, visitor numbers increased by 63% and registrations by 54.3%, while exhibitor participation grew to 602 and sold exhibition space expanded to 22,500sqm. Over ten days, the value of goods sold reached USD 10.2 million, reflecting strong visitor quality and purchasing intent. This growth was delivered across a ten-day event with no increase in marketing spend, requiring sharper conversion and sustained engagement at scale. Targeted digital performance, social-first storytelling, efficient influencer partnerships and national PR coverage worked together to convert awareness into attendance. Satisfaction levels exceeded industry benchmarks, with strong visitor and exhibitor advocacy reinforcing confidence in the event. Delivered with a highly efficient marketing budget, this campaign demonstrates how insight-led strategy and disciplined execution can sustainably scale a national consumer show and set a benchmark for commercial performance.

OpRE Portfolio - Questex

In 12 months, the Questex OpRE Group marketing team evolved from a 2-person generalist function to a 5-person specialist powerhouse, delivering transformational results across IHIF EMEA (Berlin), NYU IHIF (New York), AHC (Manchester), and R&R Forum (Greece). Our Approach: We built specialised expertise across digital marketing, content strategy, sponsorship activation, and audience development. Daily scrums and knowledge-sharing sessions created a culture of empowerment and transparent collaboration. Commercial Impact: 63% revenue growth for R&R Forum, expanded IHIF EMEA attendance with 60% company retention, and launched BxR in 6 weeks, securing Marriott, Accor, and Hilton as sponsors. Innovation Leadership: AI chatbots generated 600%+ ROI, Performance Max campaigns achieved 1,400%+ ROAS, and video content drove 20% social engagement uplift. What Sets Us Apart: We complement each other's expertise, share ideas fearlessly, and support one another through high pressure moments. Our collaborative energy transforms good marketing into exceptional results that drive measurable business growth across international markets.

London Vet Show - Closerstill Media

The London Vet Show marketing team delivered high-impact, data-led campaigns that drive audience growth, revenue and long-term client value. They transformed a flagship event through innovative commercial offerings and new sponsorship packages. By shifting focus from volume to value, the team prioritised high-quality audiences, refined segmentation and leveraged real-time data to optimise campaigns, achieving exceptional conversion rates and significant YoY revenue growth. Even under tight timelines their collaborative approach across sales, operations, content and data ensured seamless delivery and consistently strong results. Stakeholders praised the event as “the best, biggest and most buzzing show in the industry,” reflecting the team’s ability to blend creativity, resilience and strategic thinking. Their work shows how marketing can move beyond execution to become a key driver of growth, delivering campaigns that stand up to scrutiny and achieve remarkable outcomes.

Safety & Security Event Series - Nineteen Group

Our story is one of sustained innovation, trust, and measurable impact at scale. This team exists not simply to deliver campaigns, but to redefine how marketing drives performance across a portfolio of nineteen major industry events, setting standards others follow. Each year, we commit to bold experimentation, emerging technology, and collaboration to drive registrations, revenue, and long-term value. Innovation is embedded into how we work: new initiatives are piloted, proven, and rapidly scaled across the wider portfolio. Just as importantly, we have built a culture of autonomy and empowerment, reflected in a 100% retention rate for more than five years. In 2025, the team launched four pioneering initiatives, including AI-powered personalised journeys, WhatsApp engagement with AI-driven messaging, automated social lead generation, and a sustainability partnership with Avanti West Coast. That partnership alone repositioned sustainability as a commercial driver, delivering discounted rail travel, measurable carbon reduction, and industry recognition. Today, our innovations influence all nineteen shows. Success for us is not just what we achieve, but how: a fearless, collaborative team consistently turning innovation into tangible business results.

Trans-Global Events - Part Of Closerstill Media (Hydrogen Technology World Expo)

Over the past few years, the event has received significant industry recognition, including winning two EN Indy Awards and being shortlisted by the Association of Event Organisers (AEO) for Best Event. This external validation reflects not only the strength of the event itself, but the consistency and effectiveness of the marketing activity supporting it. During the same period, Trans-Global Events has exceeded expectations year on year, delivering sustained growth across key performance metrics despite operating with a comparatively small team when measured against events of a similar scale and international reach. This success is particularly noteworthy given the complexity of the audience and the global nature of the market. The marketing team has consistently demonstrated its ability to compete at the highest level, using strategic focus, collaboration, and efficiency to deliver results that rival far larger organisations. Rather than being limited by team size, the group has used its agility to adapt quickly, refine messaging, and maximise impact across multiple channels. The marketing team has established a robust platform for long-term success, combining strategic clarity with a supportive and collaborative culture.

DSEI UK - Clarion Events

Clarion Defence & Security are the custodians of the brand DSEI, an impressive global defence and security event, with over 2,000 exhibitors and 120 sponsors that takes over the whole of London’s Excel, including ships alongside on the docks and 45,000 UK and International visitors. The event in 2025 was the biggest and most successful to date with more visitors than ever before, resulting in the strongest rebook ever onsite of a Clarion event.

Daniel Burton - Nineteen Group

When Daniel joined the Commercial Vehicle Show, the event had shrunk from five halls to one and was run by associations in long-standing ways. In his first year, with no prior exhibition experience, he delivered the show’s first ex-prom campaign, generating 420+ MQLs, a 21% conversion rate, and £521k in new business. He launched the Training Zone, Technical Stage, and networking initiatives, expanded the show into Hall 4, grew commercial floor space by 49%, and added £50k in sponsorship. Visitor attendance rose 26% YOY, dwell time at stands increased 131%, and exhibitor upsizes reached 62%. Daniel’s work revitalised engagement, partnerships, and the show’s commercial trajectory leading directly to Nineteen Group acquiring the event. His energy, innovation, and operational focus in a first-year role demonstrate a rare combination of creativity, drive, and measurable impact.

Dan West - ROAR B2B

Dan West is an exceptional candidate for the Best Newcomer Award. In just one year at the company (and in his first role in the industry) Dan has delivered outstanding commercial and creative impact, progressing rapidly from Marketing Assistant to Marketing Executive. Dan took full ownership of the LegalEx campaign, leading a complete event redesign, developing distinct assets for its London and Manchester events, and refining the brand’s tone of voice. This work successfully supported the launch of a new paid-for ticket model, with registration and revenue targets achieved five weeks ahead of schedule!

Grace Gowler - World Patient Safety Congress EU - Terrapinn

Grace Gowler joined Terrapinn in May 2023 and quickly established herself as an outstanding commercial talent. Starting as a VIP Guesting Manager, she was promoted within months to Business Development Manager on World Drug Safety Congress Europe, where she now leads sales for the event. Since taking on this role, Grace has driven exceptional growth, taking the event to revenues of over £1.6 million and achieving a client rebooking rate of more than 80%. The congress has rapidly become one of the standout events in Terrapinn’s global portfolio. Grace combines intelligent use of modern sales technology, particularly LinkedIn Sales Navigator, with strong face-to-face sales skills. She is highly effective at identifying opportunities, engaging senior decision-makers, and building long-term commercial relationships. Known for her high activity levels, attention to detail, and creative problem-solving, she consistently delivers results well beyond expectations. With her commercial impact, professionalism, and emerging leadership qualities, Grace Gowler exemplifies the spirit of the EN Awards’ Best Newcomer category.

Zuzanna Poslad -  CloserStill Media

At just 24 years old, Zuzanna is one of the most impressive newcomers CloserStill Media has seen in recent years. Since joining in February 2024, she has led content delivery across four global veterinary events, managing programmes with over 820 speakers and contributing to record-breaking speaker satisfaction, including the highest-ever LVS speaker NPS score of 67. In under two years, she has launched multiple new feature areas - including The Studio, the Business Lab and the Wellbeing Hub, taking concepts from blank page to live delivery. These initiatives have driven paid speaker conversion, increased audience seniority by 3%, generated $32k+ in new revenue and diversified the content offering across UK and US events. She also secured and delivered a headline keynote from Professor Brian Cox, resulting in the busiest session in London Vet Show history with over 1,800 attendees and directly supporting early entry and two-day attendance. Combining creativity, commercial awareness and exceptional attention to detail with a collaborative, values-led approach, Zuzanna is universally respected by colleagues, speakers and clients. With additional events under her leadership and a team soon to report into her, she is not only an outstanding newcomer - she is a future leader.

Katie Rutherford - DSEI - Clarion Events

Katie joined the DSEI team in January and, in just ten months, has established herself as a standout performer and rising star in the events industry. She adapted immediately, impressing colleagues and clients with her confidence, insight, and energy. During her second month at IDEX in Dubai, Katie independently secured her first contract—worth over £100,000—demonstrating her fearless, results-driven approach. In her first year, Katie took ownership of the Aerospace, Tech and Space domains at DSEI, representing over 20,000m² of show floor. She successfully sold out every zone, with clients frequently praising her professionalism, knowledge and relationship-building skills, despite it being her first exhibition. Katie has shown a strong ability to understand both the market and the exhibitions industry, developing a fresh, consultative sales approach that resonated with new and non-traditional exhibitors. She quickly expanded into sponsorship sales, increasing sponsorship revenue in her areas by 25% year on year and securing strong rebooking commitments for future editions. Her collaborative work with marketing and focus on delivering value throughout the customer journey culminated in a fully sold-out onsite rebook, securing every square metre of her zone for the next event.

Gabriele Varzinskatie - MA Exhibitions 

In less than two years, Gabby has emerged as a standout newcomer to MA Exhibitions, demonstrating rapid growth and impact despite joining with no prior marketing experience or qualifications. Starting as a Marketing Assistant, she quickly progressed to Marketing Exec, reflecting her strong work ethic, fast learning, and commitment to adding value. Working alongside senior marketers on the engineering portfolio, Gabby gained hands-on experience across campaign delivery, including design, website creation, copywriting, and execution. She consistently delivered high-quality work with confidence and professionalism. Her development took off when given ownership of a small launch event in the education sector. Supported by a senior marketer, Gabby independently planned and delivered multi-channel visitor and exhibitor campaigns across email, digital, organic social, web, and SMS. The event welcomed around 1k visitors, many paying to attend the seminar programme, demonstrating strong targeting and conversion. Beyond results, Gabby is creative, curious, and proactive. She regularly tests new ideas, shares insights with the wider team, and volunteers for initiatives. Alongside her role, she is completing a part-time marketing degree. Gabby is a rising star with outstanding potential.

This award is proudly sponsored by Creative Hire & Creative Live

Event Executive Team - RX Global

Over the past year, RX Global’s Event Executive Team has evolved into a truly global, high-performing team, uniting colleagues across the UK, Germany, UAE, and Abu Dhabi. Growing rapidly while maintaining consistency, the team embedded shared best practices, clear standards, and a strong “one team” culture across regions. The team plays a central role in event delivery, working closely with sales, marketing, digital, operations, offshore teams, and external partners to ensure aligned execution. From supporting new launches and product packages to providing hands-on operational and digital support, the Event Executive Team ensures clarity, efficiency, and reliability at every stage of the event lifecycle. Known for adaptability and collaboration, the team thrives in fast-paced environments, responding quickly to challenges and supporting a diverse portfolio of events across multiple countries. This work has contributed to strong operational delivery, improved efficiency, and positive commercial outcomes. Above all, the Event Executive Team demonstrates how collaboration, shared ownership, and a global mindset can elevate event performance and the overall event experience.

UK Operations Team - Easyfairs

The UK Operations team at Easyfairs is dedicated to excellence, innovation, and collaboration. Over the past few years, we have transformed the way we deliver events, smashing operational revenue targets while striving for excellence in every interaction with clients and suppliers. We manage complex projects across the UK and internationally, all while fostering a culture of growth, respect, and fun, placing a strong emphasis on mentoring talent and providing space for professional development.

Global Portfolio - CloserStill Media

The CloserStill Media Operations Team delivers one of the most complex global event portfolios in the industry, combining operational excellence with a people-first approach. In 2025, the team delivered over 200 events across 15 industries, supporting thousands of exhibitors, speakers and delegates worldwide–while maintaining high standards of quality and experience. Working at scale across multiple regions and newly integrated portfolios, the team is recognised for its calm, collaborative delivery and ability to adapt under pressure. Strong partnerships with suppliers and venues, built on trust and clear communication, enable efficient delivery while protecting the attendee experience. Innovation plays a key role in the team’s success, from streamlined internal processes and live onsite coordination tools to enhanced engagement features on the show floor, creating meaningful experiences for delegates. Beyond operational delivery, the team’s culture sets it apart. A supportive, resilient and inclusive working environment ensures challenges are met collectively, with care for both colleagues and clients. The result is a trusted operations function that consistently delivers high-quality events, strengthens long-term relationships and underpins CloserStill Media’s continued growth.

Terrapinn

The Terrapinn Operations Team is the "strategic glue" bridging the gap between commercial ambition and world-class execution. In a year defined by significant structural change, the team moved beyond a traditional logistics mindset to become a proactive engine for the business, pioneering the "Festivalisation" of trade shows and driving record-breaking ancillary revenue. By overhauling our supply chain and fostering deep partnerships with a vetted network of trusted suppliers, we have delivered high-impact experiences that maximize sponsor ROI and attendee engagement. Our commitment to sustainability is equally rigorous, encouraging "Gold Level" Better Stands and a modular-first approach to ensure our growth is as responsible as it is profitable. At the heart of our success is an unmatched team culture. We empower our people through dedicated Wellness, Safety, and Sustainability Champions, supporting a flexible environment where long-serving veterans and working parents thrive. By implementing collaborative workload-sharing models, we ensure our team remains a proactive, revenue-generating function of the business. We don’t just build exhibitions; we build the future of profitable, sustainable, and inclusive event communities where people truly want to work and stay.

Clarion Gaming

In 2025 Clarion Gaming’s operations team demonstrated operational excellence by successfully relocating all 3 of our events. Our flagship Global Gaming Week, incorporating ICE and iGB Affiliate, was moved from excel London to Fira Barcelona after having been in the city for 88 years, and not satisfied with that challenge, we then moved iGB L!VE ‘s 22,000sqm exhibition + beach club from Amsterdam to London. This has meant one thing: CHANGE. Unable to just “do what we did last year” with even a single aspect has meant us literally rewriting the playbooks. All new: floor plans, manuals, schedules, technical regulations, and H&S regulations. We embraced the opportunity to examine everything we had always done to see if it was going to still work. We've dealt with unannounced celebrities and influencers, engineers condemning stands 15mins before show open, designed and delivered 11 features 6 weeks out and even stayed calm when a member of the team was detained by immigration for having too many prize giveaways in their luggage. And we still tried to do more by introducing a new waste policy to better our sustainability credentials, resulting in 47% of overall waste being reclaimed for recycling.

LAMMA - Agriconnect

The LAMMA Operations Team delivers one of the most complex live event operations in the UK, responsible for producing the largest indoor farming show in the country and the largest event hosted annually at the NEC Birmingham. LAMMA’s operational complexity is heightened by the event’s unique history and audience. Originally an outdoor show, LAMMA’s move to the NEC transformed not just the venue, but the entire operational model of the event. While this transition took place several years ago, the Operations Team continues to work closely with the farming community to help exhibitors adapt to the very different rules, regulations and safety requirements of a large-scale indoor venue. What sets this team apart is not just scale, but precision under pressure. They consistently deliver a seamless, safe and commercially successful event that involves moving hundreds of heavy agricultural vehicles indoors, coordinating thousands of stakeholders, and operating within an exceptionally tight build window, all while maintaining outstanding exhibitor and visitor satisfaction.

Nineteen Group

The Nineteen Group Operations Team is a high-performing and cohesive unit delivering consistent, solutions-focused service across the full event lifecycle. Over the past year, the team successfully delivered 11 large-scale exhibitions and an awards ceremony, all to Nineteen’s high operational standards. The team doubled in size and adopted a 'One Operations Team' approach, enabling rapid integration of new members, skills development and improved communication. Continuous improvement has been a key focus, with refined processes across planning, supplier management and onsite delivery, supported by investment in new project management software. This has improved efficiency, information sharing, handovers and exhibitor experience. Operating across the UK's largest venues, the team manages complex logistics and tight build schedules with a proactive, collaborative and safety-first mindset. Enhanced exhibitor communications, improved show 'look and feel' and a strong feedback culture have driven higher dwell times, record rebook rates and NPS scores well above industry averages. Built on openness, mentorship and shared success, the team invests heavily in training and development, ensuring exceptional delivery and continual improvement as the business grows.

This award is proudly sponsored by InGo

Amy Chung - CloserStill Media

Amy Chung has led the marketing of The Pharmacy Show through three highly successful editions, delivering record attendance, stronger audience quality and sustained growth in one of the UK’s most complex healthcare sectors. Since joining CloserStill Media in 2023, Amy has transformed the show’s marketing into a fully year-round, data-driven programme focused on community, collaboration and commercial impact. She introduced new channels, technologies and partnerships while building a high-performing team and acting as a strategic partner to sales. The results speak for themselves: record-high conversion rates, consistent year-on-year visitor growth, improved seniority and stronger engagement across both visitors and exhibitors. Amy’s leadership, innovation and relentless focus on outcomes make her a standout organiser marketer and a worthy winner of this award.

Alexis Jaime Plancarte - CPHI Frankfurt 2025 - Informa Markets

Alexis Jaime Plancarte is being recognised for his outstanding impact as Marketing Manager of CPHI Frankfurt 2025. In his first year in role, he delivered record commercial performance, including €4.1M in ticket revenue, over 60,000 onsite attendees and an 82% registration-to-attendance conversion rate, while operating with a marketing budget under 8% of revenue. Alexis introduced innovative strategies that transformed the campaign from traditional promotion into a value-driven commercial model. By developing premium ticket tiers, paid add-ons and new monetisation routes, he unlocked new revenue streams and increased the average paid ticket value from €149 to €214. His approach combined creativity, innovation and performance marketing, proving that attendee marketing can function as a scalable revenue engine. The campaign not only delivered exceptional growth and ROI, but also set a new standard for organiser marketing excellence within Informa Markets.

Martha Townrow - MA Exhibitions

Over the past six years, Martha Townrow has built an outstanding career as an event marketer defined by growth, leadership, and clear commercial impact. Joining the business as a Marketing Manager, she demonstrated immediate value through results-driven delivery and strong strategic thinking, progressing to Senior Marketing Manager and then Head of Marketing, reporting to the Marketing Director. Martha’s focus is on growing audiences, revenue, and brand strength while developing people. As the sole marketer for four major engineering events, she has exceeded targets. Against a 10% attendance growth target, her largest event welcomed over 6,500 visitors, attracted nearly 200 exhibitors, and generated close to £1 million in revenue, outperforming a co-located competitor with a six-person marketing team. Her execution combines creativity with commercial discipline. In 2025, she introduced new digital acquisition and retention channels to reach wider audiences while continuing to leverage trusted partnerships. Beyond performance, Martha is a respected leader and mentor. She develops marketers new to exhibitions, fostering confidence and accountability, and is widely regarded as a trusted advisor. As a member of the Next Generation Board, she also helps shape the company’s future.

Nicole Hawkins - Easyfairs

Nicole Hawkins is the strategic driving force behind some of Easyfairs’ strongest-performing events. As Marketing Manager for award-winning Lab Innovations and Southern Manufacturing & Electronics, she combines creative storytelling and disciplined performance tracking to deliver exceptional campaigns. Her standout achievement is the overhaul of the Lab Innovations marketing strategy. Seeing that a registration-led approach had peaked, she rebuilt the campaign around “colLABorate”, an insight-led narrative focused on tackling industry challenges together. She moved from event-first messages to sector-led themes that built trust and community. The impact was significant: the highest attendance in the event’s history and strong YoY growth in priority segments. Digital performance followed suit, with email open rates rising 7.1%, website traffic up 20.8%, and social followers up 15.3%, alongside spectacular increases in impressions and engagement of 134.3% and 132.9%, respectively. At Southern Manufacturing & Electronics, Nicole took over just three months before the event, quickly stabilised the campaign, and still delivered against core targets. Her approach is now used as best practice across Easyfairs, reflecting both her impact and the respect her work commands.

Marie Garrigue - NYU IHIF and R&R - Questex

Marie has transformed event marketing through creativity and measurable impact within just four months of joining. At NYU IHIF, she drove a 66% increase in paying investors, expanded global attendance to 35 countries, and delivered $2.839m in delegate revenue during economic uncertainty. Her innovative strategies include LinkedIn automation via Dripify, dynamic email formats, and chatbot artificial intelligence optimisation, revolutionising prospect engagement and conversion pathways. Strategic partnership with content teams for the 10 year anniversary campaign achieved a 15% retention increase, demonstrating the power of integrated storytelling. Marie champions inclusivity, co-leading International Women's Month campaign that amplified diverse voices and achieved record 28% engagement compared to 9% average. New attendee acquisition reached 28%, whilst partnership revenue generated $76,000 through strategic relationship development. Website performance showed 13% uplift in sessions and 16% growth in unique visitors, evidencing effective digital marketing strategies. Her ability to deliver transformational results within compressed timeframes demonstrates exceptional adaptability and strategic acumen.

Hannane Laidouni - The Autumn Fair - Informa

Hannane Laidouni, Head of Marketing at Informa Bahrain, has delivered category-leading marketing performance across a complex portfolio of international trade, luxury consumer and national retail events. Operating with lean teams and tightly controlled budgets, she has consistently exceeded revenue targets, driven sustained audience growth and improved conversion efficiency through disciplined, data-led leadership. Her approach integrates technology, content, partnerships and performance marketing into scalable systems that deliver repeatable commercial results, positioning marketing as a core driver of organiser success.

Jack Hall - Operational Real Estate Hospitality Investment Portfolio - Questex

Jack Hall has played a pivotal role in driving growth and strengthening partnerships across Questex’s global hospitality investment portfolio. Working across leading international events and media platforms, he is recognised for combining strong commercial performance with a strategic, audience-first approach to sales. Jack is known for building long-term partnerships rather than transactional sponsorships. By taking time to understand client objectives and aligning them with audience insight, he has helped brands unlock greater value and deliver more meaningful engagement. This approach has supported portfolio-wide growth while increasing retention and long-term commitment from key partners. Beyond individual performance, Jack has influenced how the wider team operates. He has introduced more insight-led proposals, improved data discipline and encouraged closer collaboration between sales, content and marketing teams. His leadership style is collaborative and generous, supporting colleagues while raising standards across the business. Jack’s ability to balance commercial results with creativity, teamwork and responsible partnership building makes him a standout contributor and a highly deserving finalist for this award.

Chris Newhouse - Easyfairs

Chris is the living definition of a true salesperson, the top performer in his field, and an unsung hero of the exhibition industry. Since progressing from Sales Manager to HOS, he has redefined the role, proving leadership does not mean stepping away from the frontline. Throughout his career at Easyfairs, Chris has never missed a target, growing his events year on year and setting the benchmark for success. Beyond personal results, Chris has driven commercial innovation across the portfolio. He has launched and grown feature areas that became successful official zones through strategic partnerships, including new zones, Foodservice, Robotics & Automation, Discovery Zone, and Smart Packaging. His work with associations such as the FPA and agent agreements has strengthened partnerships, enhanced the visitor experience, and created lasting opportunities for the business. Chris is equally defined by his leadership. He mentors his team by leading from the front, picking up the phone to demonstrate best practice in real time, celebrating successes, and fostering a culture of continuous learning. Rarely does one find a leader who combines personal sales excellence with unwavering support for others. Chris’s talent, drive, and impact make him wholly deserving of this recognition.

Stewart Turner - Dentistry Show London - CloserStill Media

Stewart Turner, the baby-faced assassin taking the event sales world by storm. After just 2 years in event sales, Stewart has had a huge impact not just within his own portfolio of Dentistry Shows, smashing all his personal and show targets even after being set ambitious financial targets, but company-wide at CloserStill media, delivering £4.5 million on rebooks across healthcare, technology and jewellery. Stewart overcame many obstacles on his way to these results, as the 11 rebooks he partook in were spread across the globe, meaning he lost a lot of time to travel and differing time zones, but the jet lag was never an excuse and he did whatever it took not to just hit targets but to deliver the best client care and building strong relationships to gain the trust of his clients.

Patrick Webb - DSEI UK 2025 - Clarion Events

Patrick has demonstrated exceptional leadership, commercial acumen, and strategic vision across multiple flagship defence events. At DSEI UK, he achieved 100% of revenue targets, generating over £5 million, and delivered the most successful UK Capability Showcase to date in partnership with the UK Ministry of Defence. He collaborated closely with senior stakeholders, including the British Army, to deliver critical event features such as the Land Systems Demonstration Area, ensuring operational excellence while meeting both commercial and government objectives. Through integrity-led account management, Patrick achieved over 80% client retention, supported the expansion of the Land Zone, and exceeded sponsorship targets, generating £235,000+ in revenue. He revitalised ITEC and UDT conferences, modernising formats and commercial offerings, and played a key role in the successful launch of DSEI Germany, establishing floor plans, sales infrastructure, and achieving early sales targets. Patrick’s results-driven mindset, collaborative approach, and commitment to delivering value for clients and stakeholders have consistently exceeded expectations, leaving a lasting positive impact on the business and the defence events sector.

Paul Lane - DSEI UK 2025 - Clarion Events

Paul is an exceptional sales professional whose performance consistently exceeds every benchmark and expectation. He has a rare ability to combine an unwavering focus on results with a commitment to his clients’ long-term success. Sales is never just about closing a deal; it is about building meaningful partnerships that deliver sustained value for everyone involved. Driven by ambition, Paul sets exceptionally high standards for himself and isn't to step outside his comfort zone in pursuit of growth and excellence. He has a natural ability to identify opportunities before they emerge, enabling him to strategically position himself and the business as a market leader. His passion, entrepreneurial mindset, and relentless drive make him a formidable presence in sales. Clients trust Paul because he listens deeply, understands their challenges and delivers tailored solutions that consistently exceed expectations. Known for his exceptional responsiveness and reliability, he goes above and beyond to support clients whenever needed. Within the organisation, Paul is a respected mentor and team player who leads by example. He generously shares his knowledge, fosters cross-department collaboration and inspires others through integrity, hard work and a people-first approach.

Henk Gieskens - Lyrical Communications

Henk joined InstallerSHOW during COVID, transforming it from a regional exhibition into a nationally recognised, multi-sector event. He pivoted the show to a digital-first platform, generating £4 million in revenue, 2.3 million impressions, and engaging 80,000 active subscribers, while creating new content revenue streams and sponsorship opportunities. Under his leadership, the live exhibition relocated to NEC Birmingham, now occupying 23,000 sqm across four halls with projected revenue of £12 million, +34% YoY and +22% above target. Henk expanded the portfolio with InstallerELECTRIC, Kitchens & Bathrooms, BUILD, and SOLAR, driving live and digital engagement, while 78% of exhibitors now advertise online. Client retention stands at 100%, rebook rates average 85%, and visitor numbers reached 31,320, up 54% YoY, demonstrating high satisfaction (4.2/5) and Exhibitor loyalty (+36 NPS). Through innovative digital, live, content, and sponsorship strategies, Henk has delivered measurable growth, revenue, and industry impact, establishing InstallerSHOW as a leading B2B exhibition and media platform.

FFAIR

The intuitive FFAIR platform automates time-consuming exhibitor and sponsorship management tasks, engaging exhibitors while offering organisers efficiency, revenue and control. FFAIR’s three integrated modules – Exhibitor Manual, Tasks and Exhibitor Shop – provide a user-friendly interface where exhibitors can easily see relevant information and forms, complete pre-show tasks and purchase all goods and services through a single checkout. By giving exhibitors everything they need in one place, this efficient solution saves organisers responding to thousands of enquiries, enabling them to focus on proactively approaching exhibitors, working on other tasks that enhance the show’s aesthetic and experience, and reclaiming their work-life balance.

ASP

ASP Events has spent more than 27 years providing the digital foundations behind events around the world. Its most significant achievement, however, has been its recent transformation into a performance-led optimisation partner focused on long-term outcomes rather than one-off delivery. As event discovery and engagement have become increasingly fragmented across search, social and AI-driven channels, ASP has redefined the role of the event website. Today, it treats the website as a continuously improving system - the central digital asset that underpins discovery, registration, content and conversion. Driven by data, transparency and evidence-led decision-making, ASP has rebuilt its platforms and services to help organisers understand what drives performance and what to improve next. From the launch of Composer 2 to sustained investment in accessibility, integrations and AI-readiness, ASP enables organiser teams to work more efficiently, make better decisions and deliver more inclusive, high-performing digital experiences. Supporting hundreds of events across more than 30 countries, ASP is helping set a new standard for what event websites are built to do - not simply launch events, but improve, adapt and perform year after year.

Jonas Event Technology

Jonas Event Technology (JET) is a trusted registration and insight partner to exhibition and conference organisers worldwide. In 2025, we supported 175 events across 16 countries, helping organisers streamline attendee journeys, track engagement in real time and turn registration data into real-world results. But many organisers still miss opportunities. They’re stuck reacting to queues, chasing exhibitor info or unsure how to use their data. That’s the problem we ultimately aim to solve. Our tech reduces friction, and our people help clients unlock its full value. We go beyond supporting the software; we help organisers see what’s possible. That means fewer missed chances, more confident decisions and sharper future planning. From badge flow and booking conversions to lead capture and rebooking insight, we work as a seamless extension of the organiser team, proactive, calm and always in their corner. This year, we launched DIY Registration for smaller events and introduced tools like embedded forms, exhibitor dashboards and abandoned reg reminders, all designed around organiser needs. With an NPS of 86 and client relationships spanning over a decade, JET strives to be the partner behind the scenes, helping event organisers deliver, improve and understand how to grow.

-45dB

-45dB is a fast-growing, specialist supplier delivering innovative modular sound-reducing structures and meeting pods for the global exhibitions and events industry. The company has achieved rapid international growth, supplying events across over eight countries and three continents within its first two years, reflecting strong organiser demand and confidence in its solutions. The business was created to solve a persistent challenge for organisers: delivering high-quality meetings/content on busy show floors. -45dB’s modular structures enable organisers to create calm quieter environments directly within exhibition halls, improving content delivery, delegate experience and space efficiency. Ongoing product development and innovations has expanded flexibility with new layout options, AV integration and branding capability. Sustainability is embedded within the product design and operating model, with reusable modular panels replacing single-use builds, significantly reducing waste and embodied carbon while supporting organisers’ ESG objectives. Despite being a young company, -45dB has demonstrated innovation, reliability and international reach beyond its years, delivering practical, high-impact solutions that consistently add value for organisers and their audiences.

Sitka

Sitka Overview Sitka is an award-winning event insights and engagement service that uniquely combines three live data streams in one platform: blue dot navigation data, event app engagement data, and exhibitor lead capture data. Together, these power real-time Sitka Attendee Intelligence® reporting, giving organisers and exhibitors actionable insight into movement, engagement, and show performance. Service & Case Study Sitka was deployed at the UK Food & Drink Shows 2025 (William Reed), held at NEC Birmingham (7–9 April), welcoming 37,000+ visitors and 1,400 exhibitors. The challenge was to improve navigation and discovery across a complex multi-hall venue, prove exhibitor ROI, reduce print, and replace fragmented tools with one connected solution. Challenges & Outcomes Sitka delivered a fully branded app with indoor navigation, exhibitor discovery, bookmarking, appointment scheduling, and built-in lead capture. Results included 72% adoption (above the 25–30% benchmark), 11% more leads vs the previous supplier, and nearly 6x growth in navigation usage. Attendee Intelligence® captured 5.5m+ behavioural data points and 17,000+ bookmarks, helping organisers optimise flow and future layouts, while giving exhibitors clearer signals to prioritise follow-up.

Whitespace XPO

Whitespace XPO is a specialise event services partner delivering high-quality, sustainable events for organisers across the UK and Europe. Handling 30-40 events per year, including trade shows with up to 350 exhibitors, XPO combines operational expertise, creative design, and ESG-focused solutions to make complex events effortless for organisers. Our approach prioritises flexibility, responsiveness, and measurable impact. Every build is fully modular, with reusable and recyclable graphics, reducing waste and long-term costs. Recent initiatives, including campaigns encouraging exhibitors to reuse materials, achieved a 19% uptake vs 2024, providing organisers with tangible ESG outcomes. Following the recent acquisition by Creaplan Group, the company has invested in extending in-house production capabilities. New black modular system, led tiles, and additional transport assets to enhance creative scope, speed and reliability on-site. Our small, agile team, supported by the global presence of the group, ensures consistent delivery, seamless logistics, and excellent services, even at scale.

GES EMEA

GES is a trusted global partner to event organisers, delivering exhibition and event services with consistent global knowledge and expertise. For many years, organisers have relied on GES as a safe pair of hands, benefitting from deep industry insight, strong infrastructure and a commitment to excellence that ensures events are delivered both smoothly and sustainably. Central to GES’s approach is its focus on supporting organisers to meet growing environmental, operational and budgetary pressures. GES has reduced its own emissions by 16%, while investing in solutions that help organisers achieve their sustainability goals. Flagship innovations include Show Ready, a modular, reusable stand system that eliminates single-use builds, and Show Ready: The Edit, launched in 2025 to offer greater creative flexibility without increasing cost or waste. GES further supports organisers through event reporting and emissions modelling, enabling informed decision-making before and after events, alongside reuse programmes for carpets, signage and graphics that reduce landfill. Open days and ongoing dialogue ensure transparency and collaboration, while active industry leadership through ESSA and Better Stands helps raise standards across the sector.

Full Circle Events & Exhibitions

Full Circle Events & Exhibitions delivers exhibitions that organisers can rely on - whatever the scale, complexity or pressure. Founded in 2013, we support organisers across the UK and Europe, building long-term partnerships through consistency, accountability and delivery. Following a management buyout in 2024, the business is now owned by its leadership team, ensuring decisions are driven by those closest to the business. Our values; Relationships, Expertise, All-In and Loyalty guide everything we do. In 2025, we supported more than 100 shows across the UK and Europe, delivering 480 space-only stands and upgrading over 1,600 shell schemes. With four UK offices and specialist teams across Design & Build, Show Ready, Exhibition Enhancements and Core Services, we provide a complete exhibition delivery partner. Clients value our flexibility, problem-solving skills and hands-on support when it matters most. We continue to invest in people, systems and infrastructure to meet growing demand without compromising quality. Our success is measured by organisers returning year after year, earning trust on show floors.

The Pharmacy Show 2025 - CloserStill Media

The Pharmacy Show 2025 overcame internal and external challenges to deliver record-breaking success by focusing on a people-first strategy, built on three visions: uniting the sector, strengthening stakeholder collaboration, and delivering unmatched value for every participant. In line with the main objectives of maintaining market leadership as the UK’s largest pharmacy event, growing the community, improving audience quality and generating Exprom leads, the team implemented a year-round multi-channel campaign. The team introduced innovative initiatives such as pre-show webinars to foster connections, WhatsApp campaigns to overcome email limitations, strategic partnerships to reach new audiences, and new onsite features like the Pharmacy Owners Forum and Networking Zone. VIP and telemarketing campaigns targeted high-value audiences, while creative marketing tactics, including a social storm campaign and downloadable content modules, drove engagement and data capture. The Pharmacy Show 2025 was the largest edition yet, attracting 9,613 pharmacy professionals, featuring 328 exhibitors, and hosting 222 speakers across 167 sessions. It defied expectations for a mature event, delivering growth through innovation, collaboration, and a relentless focus on audience needs.

Accountex España 2025 - Diversified Communications

Accountex España is the ONLY event in Spain that brings together the accounting and finance community. Launched in 2022, after 18 months planning in close consultation with the industry, it was clear that this event would be well received by the sector. The launch was a massive success with over 3,000 attendees. And growing every year since. Fast forward to 2025 the event grew a staggering 32% to 11,313 attendees. Accountex España has quickly become the most important date on the industry calendar.

London Packaging Week 2025 - Easyfairs

London Packaging Week 2025 was a landmark edition, re-energising the show with creativity, relevance, and an exceptional visitor experience. For the 15th anniversary, bold decisions reimagined content, features, and messaging to reflect the needs of London’s design, luxury, beauty, food, drinks, and FMCG communities. The Awards and Ambassador Lounge, launched in 2024, took off in 2025, attracting top entries and a high-profile jury, while the Pentawards Best of British Gallery and Pentawards Meets x LPW design event brought fresh inspiration and year-round engagement. Visitors enjoyed a show combining education, innovation, and entertainment. Workshops, galleries, live demonstrations, and curated talks created a space where design and luxury industries seamlessly integrated. Human-centred messaging and consistent storytelling ensured relevance and engagement throughout. The results spoke for themselves: 5,752 visitors, including 1,000 VIPs, filled the aisles, engaged with content, and left inspired. Features were visually striking, speakers high-profile, and innovation evident across the floor. Bold decisions, passion, and creativity made LPW2025 energising and inspiring, leaving the industry buzzing and setting a benchmark for future editions.

Chicago Build - Oliver Kinross

Chicago Build 2025 marked a milestone year for the Midwest’s largest construction event, reinforcing its role as a free-to-attend platform uniting the AEC community through practical learning, meaningful connections, and commercial value. Driven by strong demand, the event expanded into a new exhibition hall and welcomed 10,079 attendees - a 36% year-on-year increase. From 23,439 pre-registered professionals, Chicago Build achieved a 43% attendance conversion rate, underscoring strong intent and engagement. The show is firmly established as a must-attend annual gathering. The conference programme was a major driver of success. Over two days, 412 speakers delivered thought leadership across 13 tracks, addressing challenges including workforce shortages, rising costs, digital transformation, climate adaptation, and DEI. New formats such as fireside chats encouraged open discussion, while the launch of the AI & Digital Construction Stage positioned Chicago Build at the forefront of innovation. The Festival of Construction approach elevated the experience, driving deeper engagement and stronger exhibitor ROI. With 300 exhibitors, rebook rates rising to 69%, and a record NPS of 43, Chicago Build 2025 set a new benchmark for construction events in the Midwest.

Connected Britain 2025 - Terrapinn

Connected Britain 2025 reinforced its status as the UK’s premier digital economy event, bringing together policymakers, regulators, operators, innovators, and public sector leaders. The event welcomed 6,788 attendees from across the digital ecosystem, including telecoms, utilities, enterprise, and local government. The 2025 edition introduced several innovations to enhance engagement and practical outcomes. The Recruitment and Training Zone featured live engineering demonstrations, CV workshops, and career coaching, directly addressing the sector’s skills gap. Public sector participation was strengthened through a dedicated Networking Zone and VIP Programme, while our AI-powered networking app helped attendees make meaningful connections across the show. Community engagement extended year-round through the Total Telecom editorial platform, while inclusivity and wellbeing were embedded through a Sanctuary Space, neurodiversity initiatives, and a charity partnership with Sue Ryder. Evening experiences, including themed on-floor bars and the event’s first 5k Fun Run, further enriched the visitor experience. Connected Britain evolved into a cornerstone of the UK’s digital future, uniting the industry to collaborate, innovate, and shape the nation’s connectivity strategy.

International Security Expo 2025 - Nineteen Group

International Security Expo 2025 delivered its most impactful edition to date, cementing its position as one of the world’s leading platforms for global security engagement. With a focus on quality over scale, the event brought together senior decision-makers from 99 countries, exciting innovators and an unprecedented level of Government participation. Revenue grew year-on-year, exhibitor ROI was exceptional and the average exhibitor expects £427k in post-event business. What truly set ISE apart was its immersive and human-centered approach. From live operational demos and exclusive Government-led content to curated buyer meetings and unexpected moments of entertainment – including live music and roaming performers – the event fully engaged, inspired and connected attendees. With unique speakers and talks, and the UK Minister of State for Security choosing ISE as his only industry event of the year, International Security Expo 2025 proved it is far more than a trade show. It is where the global security community comes together to shape the future.

The International Franchise Show - Business Show Media

The International Franchise Show has firmly established itself as the UK’s leading event for the franchise industry and one of the most influential franchise exhibitions globally. Now a staple in the calendars of franchisors, franchisees, and investors, the show has become a trusted annual meeting place and a beacon for the industry. Its scale and influence continue to grow each year, with the most recent edition attracting over 11,000 visitors from more than 60 countries. The exhibition floor featured over 200 franchise brands, including 50 international concepts, highlighting both the strength of the UK market and the show’s global appeal. Notably, this success has been achieved without support from the UK franchise association, growing organically through quality, relevance, and trust. From its origins as an underdog in a crowded market, The International Franchise Show now dominates the franchise exhibition landscape, offering unparalleled opportunities for networking, learning, and business growth. Today, it stands not only as the UK’s premier franchise event but also as one of the world’s largest and most important franchise exhibitions.

The Business Show London - Business Show Media

The Business Show is the UK’s leading event for entrepreneurs and SMEs, welcoming over 25,000 business leaders, founders, and investors each year. It provides an unrivalled platform for learning, inspiration, and networking, bringing start-ups, scale-ups, and established businesses together under one roof. What sets the show apart is the quality and relevance of its content. Expert-led seminars, interactive workshops, panel discussions, and practical masterclasses deliver insights for every stage of business growth from launching a start-up to scaling operations and expanding internationally. Speakers include high-profile business leaders such as Touker Suleyman and Lord John Bird, alongside industry experts and successful entrepreneurs sharing real-world advice. The Business Show also excels at connecting people. Structured networking opportunities, including speed networking sessions and one-to-one matchmaking with exhibitors allow attendees to meet potential partners, mentors, and investors efficiently. The exhibition floor features hundreds of innovative brands and service providers across endless sectors giving visitors direct access to the tools and expertise they need to succeed.

Brand Licensing Europe - Informa Markets 

Brand Licensing Europe (BLE) 2025 is the premier tradeshow for the European licensing and brand extension industry, achieving remarkable growth and innovation. This year’s event showcased the strength and vibrancy of the European licensing market, with visitor numbers increasing by 2% and exhibitor participation growing by an impressive 9%. The expanded show floor featured a record-breaking footprint, hosting 268 exhibitors, including major Hollywood studios, lifestyle brands, and emerging players from North America and Asia. BLE’s mission to grow the “E” in its name was realized, with a significant rise in European visitors, particularly from France, Italy, Germany, Spain, and the U.K., reflecting the buoyancy of the market.

Highways UK 2025 - Terrapinn

Highways UK 2025 brought together the UK roads and infrastructure community for two days of connection, collaboration and discussion, reinforcing its position as a must-attend event for the sector. Designed around how people use the show, the event focused on meaningful networking, practical insight and conversations that move the industry forward. The event welcomed 8,802 visitors, up from 8,301 in 2024, and featured 391 exhibitors, reflecting continued growth in attendance and industry participation. Visitor satisfaction also increased, with NPS rising from 48 to 53, while exhibitor confidence remained strong, demonstrated by a 73% rebook rate. The on-site experience was shaped by visitor feedback, with new features including informal networking spaces, themed catering zones and a digital wayfinding floorplan to improve navigation and visibility across the show floor. These changes encouraged longer dwell time and higher-quality interactions. Supported by a targeted and efficient marketing approach, Highways UK delivered £3.717m in revenue and a 70% gross profit margin, marking its 10th year as an in-person event and reinforcing its role as the central meeting place for the sector.

PATS (Pets & Aquatic Trade Show) - Raccoon Media Group

PATS has entered an exciting new phase of growth, building on its strong foundations to evolve into a more commercially focused, modern and internationally relevant trade show. The objective has been to support sustainable growth through a sales-led approach to event management, underpinned by a modernised marketing strategy and a clearer understanding of the total addressable market. A structured 12-month sales cycle was introduced, including an onsite rebook programme, creating earlier commitment, stronger exhibitor confidence and a more predictable revenue base. Marketing activity was expanded into a multi-channel, data-led approach. Visitor targets were ambitiously extended, supported by improved digital engagement and the launch of a focused international visitor campaign. Co-location with BETA International further strengthened the proposition, expanding reach, increasing dwell time and enhancing value for visitors and exhibitors. The move to the NEC provided a platform for the next stage of growth, opening access to broader UK and international audiences. As a result, PATS is experiencing strong momentum and is now confidently positioned as a world-leading trade platform for the pets and aquatics industry, with a clear pathway for continued growth.

DSEI Japan - Clarion Events

“We are currently facing the most severe and complex security environment since the end of the Second World War”, Japan’s PM Ishiba, announced at DSEI Japan 2025. Japan and its allies are faced with huge threats to their national security. DSEI Japan provided a much needed gathering of World Leaders, Chief of Staffs, Ambassadors to meet, network and collaborate on how to protect themselves against current threats. It also gave industry the opportunity to meet with the very people that depend on their technology and manufacturing excellence. This was a trade show that operated outside a traditional trade show remit, it showcased how the power of events can be utilised to create change needed to protect sovereignty and keep societies safe. Partnering with the Japanese MOD and Government, several goals central to boosting Japan’s global positioning, increasing its own defence capabilities were created.

Southern Manufacturing & Electronics - Easyfairs UK

Southern Manufacturing & Electronics 2025 marked a new chapter for the event and its community. In our first year under the Easyfairs banner, we focused on building on 26 years of heritage while modernising the experience for visitors and exhibitors. The results were clear: a double‑digit increase in visitors and exhibitors, a busier, more professional show floor and record satisfaction scores from both audiences. Our Easygo technology gave exhibitors better quality leads and clearer ROI, while visitors benefited from a stronger seminar programme, clearer sector zones and a broader mix of innovative suppliers. Long‑standing exhibitors told us they “always seem to do the best at Southern compared to other shows”, while first‑time exhibitors reported “real results first show here” and immediately booked larger stands for 2026. Visitors described the event as “really eye‑opening”, with “lots of technology and products that I hadn’t seen before” and “great learning about industry in seminars”. In short, Southern Manufacturing & Electronics 2025 successfully combined tradition and innovation: preserving the familiar strengths of the event while taking a significant step forward in technology, data and commercial performance for the whole community.

Clerkenwell Design Week - Media 10

Clerkenwell Design Week 2025 delivered a standout edition of the UK’s leading design festival, combining strong commercial performance with an enhanced visitor experience and a distinctive format. Bringing together a record number of showrooms, brands and partners, the event achieved significant year-on-year growth in visitors, sold space and revenue, alongside high levels of exhibitor confidence and onsite rebooking. A key highlight of the 2025 edition was the strategic expansion into historic venues across Clerkenwell, including St Bartholomew the Great, The Charterhouse and Studio Smithfield, creating new destination hubs that enhanced navigation, discovery and dwell time. These were complemented by a bold new visual identity and the launch of an interactive digital map with real-time navigation, improving wayfinding and accessibility across the show. With high visitor satisfaction, an increased Net Promoter Score and strong rebooking levels, Clerkenwell Design Week 2025 demonstrated how a design-led trade show can deliver commercial success while offering an engaging, immersive and genuinely different experience. It remains a trade show like no other, one that continues to set the benchmark for innovation, community and impact within the UK events landscape.

LAMMA - Agriconnect

LAMMA - The UK’s Leading Agricultural Machinery Show For more than 44 years, LAMMA has been the beating heart of the UK agricultural machinery industry. What began as a machinery-focused event has evolved into a national platform for innovation, policy debate, skills development and community connection, setting the benchmark for large-scale trade exhibitions in the sector. Under our leadership, LAMMA has delivered consistent, strategic growth, expanding both in physical scale and industry influence. In 2026, LAMMA welcomed over 45,000 attendees and more than 800 exhibitors to the NEC Birmingham, the highest attendance in the show’s history, confirming its position as the UK’s largest and most influential agricultural machinery event.

World Gaming Week 2025 - Clarion Gaming

Transitioning to a new country for one of Europe’s biggest trade shows was never going to be easy, but ICE and iGB Affiliate came together in January 2025 as ‘World Gaming Week’ - a spectacular celebration packed with content and connections. With 88 years of UK industry history and a deep attachment to London by visitors, we had to navigate a new venue, new country, and new language, while continuing to secure ongoing KPIs around new markets. The evolution of our customer need drove the move to Barcelona and required a highly dynamic ‘Festivalised’ delivery to increase loyalty. This was an entirely new way of Clarion working, a total reinvention of the event proposition. It gave attendees the opportunity to see World Gaming Week not just as a destination for business transactions, but as a policy forum between existing operators, legislators, and regulators, a hospitality and entertainment hub across the city, all while engaging Barcelona’s role as a tech innovation hub. 2025 was make-or-break, and we delivered over, and above expectations for the next decade and beyond.

Cityscape Global - Tahaluf

Cityscape Global has cemented its position as a transformative real estate sector platform, delivering record-breaking achievements. The event attracted 170+ C-level global institutional investors with US$6.1trillion in real estate & infrastructure AUM, including BlackRock, Brookfield, and JP Morgan. Concierge meetings connected project owners, capital, & policymakers, while premium activations: site visits, exclusive dinners, & investor pitches The Show’s international brand visibility grew significantly, with 164K attendees from 120 countries, including 27.5K non-Saudi attendees: a 34% YOY increase. The event featured 46% international exhibitors, 82 developers, marking a 22% YOY growth ESTAAD, in partnership with KSA’s Ministry of Sport, showcased global athletes and the region’s first international sport integrity awards. Marketing efforts achieved a 4.6 BN media reach, 271 M digital impressions, and 8.6K pieces of coverage across 42 countries CSG's economic impact is unparalleled, with US$63 B in strategic partnerships and transactions, and an estimated US$648 M direct impact in 2025. Recognised by the Saudi Cabinet of Ministers, the event exemplifies innovation, community engagement, and global influence, solidifying its reputation as “like the Davos for real estate.”

Global Health Exhibition - Tahaluf

Global Health Exhibition (GHE) 2025 delivered strong results in global collaboration, innovation, and healthcare impact. GHE 2025 hosted 2,200 exhibiting brands, an 83% year-on-year increase, with 85% international participation. Global leaders such as Johnson & Johnson, AstraZeneca, and Siemens Healthineers were represented. First-time exhibitors accounted for 53%, with 65% reporting satisfaction, including Google and Boston Oncology. The event received 175 startup applications from 35 countries through the NextGen competition, spanning AI, MedTech, and Biotech. More than 500 data scientists collaborated on genomics and biotechnology solutions, while the LiveWell Youth Competition engaged over 600 students from seven universities. GHE facilitated $35.5 billion in deals, a 166.9% YoY increase, including $3.24 billion in venture and strategic funding. The Investment Forum welcomed 679 attendees, hosted over 200 investor meetings, and featured institutions managing more than $30 billion in assets. A total of 607 speakers delivered 150+ sessions across 16 tracks, including over 120 CME hours. GHE welcomed 131,000 visitors from 125 countries, supported by strong digital engagement with 44,000 app downloads and 55,000 active users.

Tech Show Madrid 2025 - CloserStill Media Tecnología S.L.

Tech Show Madrid 2025 delivered exceptional growth and community impact, reinforcing its position as one of Europe’s leading technology platforms. The event welcomed 27,000 professionals (+20%), featured 470 exhibitors (+12%), and hosted 400 international speakers across seven specialised content theatres, highlighting its growing relevance across Spain and the wider European tech ecosystem. The success of the 2025 edition was driven by a strong focus on community and experience. A year-round engagement strategy connected 28,853 professionals through LinkedIn, newsletters, webinars and TechAI, an intelligent assistant deployed via WhatsApp to support visitors and exhibitors before and during the event. This approach delivered outstanding satisfaction results: 94.89% of attendees enjoyed the event and 78.98% awarded the highest score for content relevance. Marketing innovation amplified reach, with 258,000 people reached, 1.34 million impressions, and a media activation with El Economista reaching 14 million readers. PR performance generated 289 media mentions and €1.5 million in AVE. With a visitor NPS of +18, exhibitor NPS of +5, and a 75% rebook rate, Tech Show Madrid 2025 demonstrated its value as a catalyst for innovation, business growth and knowledge exchange.

The UK Food & Drink Shows 2025 - William Reed

The UK Food & Drink Shows delivered a standout year defined by ambition, creativity and commitment. Built on a foundation of deep sector expertise and the collective strength of William Reed’s market leading brands, the event brought together the entire food and drink community with purpose and energy. Guided by clear strategic pillars, the team enhanced the visitor and exhibitor journey. A world class content programme, curated by specialist editors, delivered insight and meaningful conversations that reflected the challenges and opportunities shaping the industry. On the show floor, immersive features and festival inspired theatre created memorable moments. Technology played a central role in strengthening engagement, enabling visitors to navigate the event with confidence and exhibitors to generate richer, more valuable connections. Insight driven marketing and year round communications ensured the community remained informed, supported and connected long before the doors opened. Behind the scenes, a collaborative and inclusive team culture empowered individuals to grow, contribute and innovate. This spirit of shared ownership underpinned a delivery that exceeded expectations and reinforced The UK Food & Drink Shows as the essential annual meeting place for the industry.

InstallerSHOW - Lyrical Communications part of Nineteen Group

InstallerSHOW is the UK’s most dynamic trade event, delivering record growth, creativity, and engagement. In 2025, it achieved 31,000 visitors, 751 exhibitors, a 4.3 CSAT score, and 97% exhibitor rebook intentions. Highlights include interactive challenges, immersive stands, the viral mascot Dame Judi Wrench, and the £10,000 Treasure Hunt, generating £57k in sponsorship revenue. AI navigation, WhatsApp updates, and the InstallerSHOW app guided visitors, while InstallerOnline delivered 65+ webinars, newsletters, and digital campaigns, generating £112k in sponsorship revenue. Expansion into Kitchen & Bathrooms, Installer Electric, and InstallerBuild attracted new audiences while retaining core tradespeople. Fun, shareable campaigns like Judi’s mascot “dating” contest went viral on TikTok (10,000+ views) and national press. InstallerSHOW combines fun, technology, and business impact, inspiring, connecting, and empowering tradespeople, while delivering measurable ROI for exhibitors and sponsors. It’s not just a show, it’s a year-round, content-driven platform for the UK trades community.

The Security Event - Nineteen Group 

The Security Event is more than Europe’s leading security exhibition - it is where the industry comes together to shape the future of protecting people, places and assets. Positioned at the heart of the Safety & Security Series, the event unites six connected sectors into one powerful platform that reflects how security decisions are made today: collaboratively and with people at the centre. Since 2019, The Security Event has grown from 5,000sqm to 25,000 sqm, taking over the UK’s largest exhibition hall at the NEC Birmingham. In 2025, the wider Series spanned 55,000 sqm across four halls, welcoming over 56,000 visitors and more than 1,000 exhibitors - a clear reflection of industry trust and momentum. What truly sets The Security Event apart is its commitment to people and progress. Through initiatives such as Women in Industry and the Next Gen Network, it champions diversity, supports emerging talent and strengthens the future of the security profession. This impact now extends beyond the show floor through The Security Briefing, a year-round programme of webinars, podcasts and global newsletters. The Security Event is not just where the industry meets - it is where it moves forward.

Lab Innovations - Easyfairs

Lab Innovations serves a lab community under pressure from standards, talent shortages, sustainability demands and rapid tech change. Conversations with visitors, exhibitors, partners and our advisory board highlighted a core issue: poor communication and collaboration are worsening these challenges, which are too complex to solve alone. ColLABorate turned this into a clear idea: Lab Innovations is where the community collaborates on solutions across sustainability, AI, skills, biotech and quality & safety. We replaced the usual 18–22 week registration-led model with a focused 16‑week, two‑phase campaign. The first 8 weeks built awareness and community, not registrations, using an AI collaboration report, podcasts and interviews, blogs, social content and value‑first emails. A design refresh introduced a distinct ColLABorate logo plus icons and colourways for each theme, making the campaign instantly recognisable. The final 8 weeks focused on registrations while keeping collaboration central, using targeted emails, social campaigns, retargeting and advocacy toolkits. Audiences heard one consistent, human message before the event and then experienced it on site, delivering results strong enough for ColLABorate to be adopted as Easyfairs best practice internationally.

London Packaging Week 2025 - Easyfairs

In 2025, London Packaging Week celebrated its 15th anniversary with a campaign designed not just to recover, but to transform and future-proof the event. The team focused on meaningful, year-round engagement, prioritising London-based design agencies and luxury brands through targeted programmes, strategic partnerships, and curated experiences. Innovation was at the heart of the campaign: AI-powered matchmaking, a personalised event app, interactive floorplans, data-driven email formats, and platform-specific social content delivered a smarter, more agile approach. VIP experiences were elevated, and the Innovation Awards programme created industry-wide buzz well before the show. The results speak for themselves. Visitor numbers rose 15% YoY to 5,752, luxury and design audiences doubled attendance, exhibitor rebook rates reached 60%, NPS climbed to +41, and social media and PR impact surged across every channel. The campaign achieved record ROI on a comparable budget, while creating a renewed sense of pride and momentum among exhibitors and attendees alike. By combining creativity, data, and collaboration, London Packaging Week 2025 set a new benchmark for audience engagement, commercial impact, and industry leadership.

B2B Marketing Live - ROAR B2B

B2B Marketing Live was the hottest ticket in town for senior marketing buyers in 2025, receiving over 6,000 applications for it’s free ticket ballot. With a refreshed identity, it delivered a huge increase in overall attendance, ticket revenue, show revenue and NPS scores. The campaign included a ballot ticket model, allowing everyone the opportunity to attend for free, before pivoting the a paid-for model closer to the show.

Retail Technology Show - Nineteen Group

The Retail Technology Show’s 2025 marketing campaign transformed a venue relocation into a creative opportunity. Built on audience insight and delivered through the bold Retail Carnival concept, the campaign injected energy and excitement into trade show marketing while remaining highly conversion-focused. Integrated execution across digital, email, social and on-site experience ensured consistency from first impression to live delivery. Supported by enhanced CRM segmentation and real-time optimisation, the campaign drove strong growth in registrations, improved conversion rates and increased engagement. Retail Carnival demonstrates how insight-led creativity and smart use of technology can deliver measurable results for a major trade show.

CPHI Frankfurt 2025 - Informa Markets

The CPHI Frankfurt 2025 Attendee Marketing Campaign shows how trade show marketing can become a powerful commercial growth engine. With a highly efficient marketing approach, the campaign delivered record performance, welcoming over 60,000 onsite attendees, achieving an 82% conversion rate, and generating €4.1M in ticket revenue. By rethinking ticketing strategy, introducing premium experiences and creating a more value-driven attendee journey, the team unlocked new revenue streams while protecting attendance volume. This shift allowed CPHI Frankfurt to move beyond traditional promotion and build a more sustainable commercial model. Creative campaigns transformed engagement into measurable results, proving that strong storytelling, urgency and audience-first design can directly drive conversion. The campaign combined creativity, data and commercial strategy to exceed ambitious targets and deliver one of the strongest ROI performances across Informa Markets’ portfolio. This project didn’t just grow revenue. It set a new benchmark for how global trade shows can innovate, scale and deliver meaningful business impact through marketing.

Nigeria Energy - Informa 

Nigeria Energy 2025 was bigger, bolder, and more impactful than ever. The show is not just an exhibition; it is the heartbeat of Nigeria’s energy sector, bringing together policymakers, utilities, investors, and innovators to shape the region’s future. The success of this edition was driven by a team united by vision and collaboration. From marketing and operations to sales and content, every team member contributed to creating an experience that delivered measurable results. Registrations rose 20%, attendees increased 15%, visitor retention climbed to 32%, and Marketing Qualified Revenue exceeded targets with a 109% year-on-year increase. The Hosted Buyer Programme and Investor Club welcomed 220 VIPs, creating high-value connections that turned conversations into deals. Creativity, innovation, and team spirit were at the heart of the campaign, from personalised visitor journeys to lead-score-driven exhibitor campaigns, making Nigeria Energy 2025 not just an event, but a marketplace with purpose and a catalyst for progress in Nigeria’s energy industry.

LEAP - Tahaluf

LEAP 2025 marked a deliberate shift in how world-scale technology events approach growth. Having already achieved global reach, LEAP chose to prioritise relevance over volume, redesigning its marketing strategy to attract a more senior, higher-intent audience and drive more meaningful participation. The campaign moved away from scale-led promotion and embraced a quality-first approach. Creativity was expressed through focus and restraint, with authority-led moments replacing high-volume output. High-profile speakers and brand ambassadors played a central role in leading the narrative, enabling clearer messaging, stronger engagement and greater cut-through across channels. The results validated this approach. LEAP delivered significantly stronger onsite conversion, a clear uplift in senior decision-maker participation, and improved commercial outcomes through a curated, premium event experience. Higher-quality audiences also unlocked greater value across the event ecosystem, driving deeper engagement with AI-powered networking tools and stronger outcomes for exhibitors. LEAP 2025 demonstrated that modern trade show marketing isn’t about doing more, it’s about doing what matters, and designing for relevance at scale.

FI Europe 2025 - Informa Markets

We marked a milestone moment for the world’s leading food ingredients exhibition. Returning to Paris for its 30th edition, the campaign celebrated not just a location, but a global community – reinforcing Fi Europe as the home of food ingredients. Through bold creative concepts like “Paris as a Pantry,” immersive AR video and standout onsite experiences, the campaign captured attention, boosted engagement and strengthened industry connections. What began as a small exhibitor promotion test evolved into a multi-channel creative platform that delivered exceptional performance across paid, organic and onsite environments. Commercial innovation, including refreshed ticket positioning and a data-driven CRO programme, helped drive record results. Attendance and revenue grew YOY, website conversions improved and lead generation exceeded targets, with €2.47m in MQL revenue achieved. Fi Europe also elevated the live experience with its first-ever networking party and an expanded Awards Ceremony set against the sparkling Eiffel Tower, reinforcing a powerful sense of community and advocacy. More than a trade show, Fi Europe 2025 became a celebration of collaboration, innovation and community – proving its essential role in supporting and shaping the global food ingredients industry.

Farm Business Innovation & Land Leisure and Tourism Show - Agriconnect

Farm Business Innovation Show & Land Leisure & Tourism Show 2025 (Co-located) The 2025 co-located editions of the Farm Business Innovation Show (FBI) and the Land Leisure & Tourism Show (LLT) delivered an ambitious, highly relevant and deeply impactful content programme that significantly enhanced the value proposition of both events. Across agriculture, diversification, tourism, leisure and hospitality, the programme addressed urgent economic, legislative and operational challenges while inspiring visitors to rethink how land-based businesses can grow, diversify and futureproof. By deliberately designing a shared yet sector-specific content strategy, the programme reflected the increasingly interconnected realities of farming, rural enterprise, leisure and tourism. With 60 seminar sessions, 60+ expert speakers, and 1,187 content session attendees, the programme became a central driver of attendance, engagement and long-term industry value.

Brand Licensing Europe - Informa Markets 

License Global and Brand Licensing Europe (BLE) have redefined what it means to create a community hub for the global licensing industry. By seamlessly integrating a world-class trade event with a robust media platform, this partnership delivers a holistic, year-round engagement strategy that addresses the evolving needs of the licensing community. Together, they have built a dynamic ecosystem that informs, connects, and inspires professionals across the globe.

The Emergency Services Show - Nineteen Group

The Emergency Services Show delivered a CPD-accredited content programme designed to meet the real operational, professional and wellbeing needs of the UK’s blue light community. Across more than 80 sessions and 150 hours of learning, the programme combined leadership insight, clinical excellence, immersive training and frontline wellbeing. Partner-led stages tackled critical issues such as responder safety, public disorder and occupational health, while professional bodies including the College of Paramedics delivered role-specific depth. Flagship experiences set the programme apart. The Immersive Skills Lab, presented by Capita and the Fire Service College, demonstrated how digital innovation is transforming emergency services training, while the one-off ATACC Medical Rescue Masterclass delivered elite, paid-for trauma and resuscitation training for multi-agency teams. With 87% of visitors attending at least one session and consistently high satisfaction scores across all stages, ESS has become a trusted platform for learning, policy discussion and sector collaboration, setting a clear benchmark for content-led events in the emergency services sector.

Clinical Pharmacy Congress - CloserStillMedia

Clinical Pharmacy Congress (CPC) 2025 delivered its strongest edition to date, responding to a year of significant pressure and change across the pharmacy profession with a programme built on relevance, clarity and practical value. Designed for time-poor healthcare professionals, the content strategy prioritised sharp, evidence-led learning over volume, balancing clinical excellence with strategic insight. The result was record performance. CPC achieved the highest attendance in the event’s 14-year history, with 13% year-on-year growth and exceptionally strong satisfaction scores. Delegates praised the quality and breadth of the programme and engagement levels remained high across both days. The audience profile also strengthened, with significant growth among senior decision-makers, reinforcing CPC’s value as a trusted platform for the profession. Anchored to national priorities and delivered through refreshed formats and expert speakers, CPC 2025 helped pharmacy professionals navigate uncertainty with confidence. By combining clinical rigour, strategic clarity and meaningful engagement, the programme demonstrated what a Content Programme of the Year should achieve- supporting professional development while strengthening the performance and reputation of the event itself.

Global Health Exhibition - Tahaluf

The Global Health Exhibition 2025 delivered exceptional outcomes, reinforcing its position as a leading global platform for healthcare collaboration, innovation & impact. The event attracted 2,200 exhibiting brands, marking an 83% YOY increase, with 85% international participation. Global leaders including Johnson & Johnson, AstraZeneca, & Siemens Healthineers were joined by 53% first-time exhibitors, 65% reported high satisfaction, notably Google& Boston Oncology. GHE 2025 showcased breakthrough innovation through 175 startup entries from 35 countries across AI, MedTech, and Biotech via the NextGen competition. Innovation engagement was further strengthened by 500+ data scientists collaborating on genomics and biotech challenges & 600+ students participating in the LiveWell Youth Comp across 7 universities The exhibition facilitated USD 35.5 B in deals +166.9% YoY including USD 3.24 B in venture & strategic funds. The Investment Forum convened 679 attendees, enabling 200+ investor meetings with institutions managing USD 30 B in assets A world-class education program featured 607 speakers, 150+ sessions, & 120+ CME hours, attracting 52,000 delegates. Overall attendance reached 131,000 visitors from 125 countries, supported by 44,000 app downloads & 55,000 active users

New York Build 2025 - Nineteen Group

At New York Build 2025, we delivered the most inclusive, engaging and high-impact agenda seen at a US construction event, uniting the city’s entire AEC community under one roof. At the heart of our show was a reimagined conference programme featuring over 450 speakers that represented every corner of the construction, architecture and real estate industries. Rather than relying solely on traditional panels, we introduced interactive session formats including fireside chats, one-to-one CEO interviews, government Q&As and workshops, creating a buzzing showfloor that led to inspired conversation and debate. New stages reflected local priorities and global trends, including AI & Digital Construction, Tall Buildings & Skyscrapers and International Business, alongside region-specific discussions addressing New York City legislation, market updates and critical topics such as fire safety. Speakers included some of the sector’s most senior and influential figures, including city commissioners, heads of digital transformation and executive leaders from top AEC firms. By prioritising relevant content, diverse voices and expert-led discussion, we delivered an agenda that inspired, educated and connected our industry, cementing our position as New York’s flagship AEC gathering.

Solar & Storage Live UK - Terrapinn

The Solar & Storage Live UK 2025 content programme spanned the full value chain, from national policy to on-the-ground delivery. This breadth and relevance played a central role in driving strong visitor numbers and sustained engagement across all three days. A defining strength was the direct involvement of the Department for Energy Security and Net Zero. The DESNZ Minister delivered a keynote, providing clear policy direction on the new Solar Roadmap and cementing the event as a platform for government engagement. Executive leaders from key industry players shared insight on innovation and scaling deployment in the UK market. The programme was developed in close collaboration with the sector’s leading trade body, Solar Energy UK, ensuring credibility and alignment with industry priorities. The event achieved a high speaker NPS and overall NPS with visitor feedback highlighting the strength of the content, the practical value of hands-on sessions delivered by training providers, and the addition of the inaugural UK Installer Awards, which directly increased attendance. With over 250 speakers, the programme delivered informed policy and industry insight and meaningful skills development, reinforcing Solar & Storage Live UK as the UK’s most comprehensive energy event.

Africa Tech Festival - Informa Festivals

Africa Tech Festival 2025 delivered one of Africa’s most comprehensive and future focused technology content programmes, convening leaders from across connectivity, AI, fintech, digital infrastructure, startups, investment and talent. Spanning ten stages and featuring 450 speakers across 230 curated sessions, the programme brought together policymakers, founders, investors, enterprises and operators to address Africa’s most urgent digital priorities. Designed to balance strategic vision with practical delivery, the agenda combined high level keynotes with workshops, roundtables and founder focused sessions. Strong African representation alongside global expertise ensured discussions were grounded in real world implementation while connected to international best practice. With over 13,500 attendees from 132 countries and a significant uplift in audience satisfaction, the programme reinforced Africa Tech Festival’s position as a leading platform for insight, connection and long term ecosystem impact.

Women in Data®

The Women in Data® Flagship is the largest female data, tech, and AI event in the world, created to address gender imbalance in an industry where women remain underrepresented. For over a decade, the event’s objective has remained constant: to remove barriers, elevate voices, and drive meaningful industry change through an inclusive, high-quality experience. The Flagship welcomes over 3,500 women and allies, with a further 5,000 on the waiting list, and is entirely free to attend - ensuring access for professionals at every career stage. From students to senior leaders and CEOs, attendees are welcomed as equals in a space intentionally designed to foster connection and belonging. The event blends thought leadership with inclusive design. High-profile speakers, workshops, partner activations, and wellbeing spaces create a dynamic and engaging experience. Accessibility is embedded throughout, including ASL interpretation on the main stage, Quiet Rooms delivered in partnership with The Donaldson Trust, a Wellbeing Room, and trained volunteers supporting attendees across the venue.

Accessible Events Show 2025

The Accessible Events Show is a first-of-its-kind industry event dedicated entirely to accessibility in live events. The show places accessibility at the centre of event design and delivery, reframing it as a commercial and creative opportunity rather than a compliance exercise. A 2025 events industry report found that 93% of disabled event attendees experience accessibility barriers, underlining the need for change. Disabled people were central to the event as speakers, panellists, exhibitors and attendees, ensuring lived experience shaped every aspect of delivery. The content-led programme combined practical panels, case studies and live demonstrations, with contributions from leading organisations including HSBC, Primark, Channel 4 and VisitBritain. Inclusion was embedded throughout the experience, from accessible venue design and inclusive stage formats to live captioning, assistive technology, quiet spaces and hybrid participation options, enabling participation both in person and online, attracting a diverse audience from across the UK and internationally. As a new entrant to the industry calendar, The Accessible Events Show has quickly established itself as an inclusive platform, setting a new benchmark for how diversity and inclusion can be delivered professionally.

Promo House Staffing

At Promo House Staffing, diversity and inclusion drive everything we do. We recruit openly, pay fairly, and create opportunities for all backgrounds to thrive. Through mentorship, inclusive training, and flexible working, we build teams that are skilled, confident, and reflective of the audiences our organisers serve. The result? Stronger teams, smoother events, and experiences that are welcoming, representative, and inclusive for everyone.

Easyfairs

Easyfairs embeds DEI into its culture through awareness building, leadership training and clear group‑wide expectations. All team members complete a mandatory, sector‑specific DEI learning path designed around real scenarios from recruitment, customer interaction, content creation and partnership management, ensuring inclusive behaviour is a core standard. Senior leadership teams participate in live DEI workshops focused on recognising bias, handling sensitive issues and creating psychologically safe, inclusive environments, reinforcing their role in modelling inclusive decision making. To support gender equity, Easyfairs offers a Women in Leadership programme that helps senior female managers share experiences, build confidence and strengthen their leadership impact across regions. A formal DEI policy adopted in 2025 provides a consistent framework for expectations and accountability. This group strategy is complemented by local initiatives—such as Belgium's comic‑book‑style Heroes Inclusivity and Diversity Guide—demonstrating how regions translate DEI principles into engaging, culturally relevant action.

The Business of Events and ICC Wales

TBOE and ICC Wales set out to confront a truth the events industry had overlooked. With the European Accessibility Act being introduced in June 2025, they wanted to move beyond compliance and create real systemic change. Their joint research became the first study to compare the experiences of disabled delegates with the perceptions of UK venues, revealing a powerful insight. One in three business event delegates identifies as having a disability, yet nearly all still face barriers. For the first time, the sector has clear evidence of a gap between intention and reality. Guided by disability activist Dr Shani Dhanda, the project centred lived experience and exposed the emotional and practical challenges disabled attendees face every day. The report ignited a national conversation, securing major media coverage, political backing and rapid engagement within the events community. In just 48 hours, it reached more than 7.7 million people, prompting over 200 downloads of the research and widespread reflection on accessibility standards. This initiative positioned ICC Wales and TBOE as leaders driving real progress and gave the industry a blueprint for creating events where every delegate is welcomed, supported and able to thrive. It will continue into 2026.

New Scientist Live - Harmsworth Media

New Scientist Live exists to make science welcoming, vibrant and human. Our event is designed so people from all backgrounds can see themselves in STEM-not just as spectators, but as participants with a sense of belonging. Inclusion is built into the way we plan, programme and deliver the show. Through our Widening Participation programme, we provide 6,000 tickets to schools, charities and community groups each year, helping remove financial and confidence barriers. This reaches those most underrepresented in STEM: 58% of school tickets went free in 2025 to schools with a high proportion of disadvantaged students A dedicated Schools’ Day, alongside family‑friendly formats and hands‑on content, allows young people and first‑time visitors to engage with scientists in an accessible way. We curate diverse speakers and relatable role models, brief partners to use clear, jargon‑light content to make complex ideas approachable without compromising rigour. The result is an inclusive environment that feels curious and welcoming reflected in our audience, 56% of whom identify as female. By designing for inclusion from the start, New Scientist Live is building trust, confidence and long‑term STEM opportunity for everyone.

Messe Frankfurt UK

At Messe Frankfurt UK, people come first. When we moved our office from Guildford to Central London, we supported our team every step of the way. We retained 100% of staff by listening, staying flexible on hours, covering additional travel costs and giving everyone a three-month settling-in period. The move has transformed our culture, creating a more connected, energised and collaborative workplace. We offer a professional, focused environment with lower pressure and higher support than many organisers. Wellbeing is taken seriously, with benefits including private health insurance, critical illness cover, enhanced death-in-service, free gym memberships and an electric car salary sacrifice scheme. Our values shape how we work. Sustainability underpins everything we do. As part of the global Messe Frankfurt Group and a UN Global Compact member, our Frankfurt fairground runs on 100% renewable electricity and recycles over 90% of waste. In the UK, sustainable practices are embedded across our operations and events. Giving back matters to us. Each year, teams choose charities supporting mental health, education, social care and the environment, with a strong focus on hands-on involvement.

RX

2025 was a landmark year for RX, record-breaking events, bold innovation, and a culture that puts people first. Across the globe, RX delivered high-energy experiences and real business impact, powered by a 3,300-strong team, a workplace built on trust, flexibility, and well-being. At RX, growth isn’t just a goal, it’s a way of life. Through global learning communities, career empowerment workshops and coaching tools, we help ambitious talent shape their own journeys. Future-focused initiatives, from AI learning hubs to mentoring programmes, ensure skills stay relevant and opportunities remain limitless. We champion creativity and smart risk-taking, empowering RXers to launch new exhibitions, build transformative digital tools, and learn from every success and failure. Our inclusive culture, driven by Employee Resource Groups and global committees, creates belonging for all. Beyond business, RXers give back through RX Cares, volunteering worldwide and supporting sustainability. In 2025, we proudly won the UFI Sustainability Award for our Inclusive Events Guide and 11 Comparably Awards, including Best Company Culture and Happiest Employees. At RX, people don’t just work - they thrive, innovate, and make an impact that matters. This is what makes RX a truly exceptional employer.

Montgomery Group

Why Montgomery Group • People-first, always: At 130 years old, our approach to being an employer is firmly future-focused. Wellbeing, development and engagement aren’t extras; they’re part of how we work every day. • A culture you feel: Our culture shows up in the small, everyday moments: leaders who lead with care, teams who rally under pressure, and an environment where people are trusted, supported and encouraged to grow, whether they’re new to the business or long-standing colleagues. • A clear ambition: Our goal is to be the employer of choice in the events industry, shaped by our people. Everyone has a voice in the experience of working here and a role in making it better. • Consistent investment in our people: Flexible working, wellbeing support, learning, recognition, and progression have long been core to Montgomery Group. Over the past year, we continued to strengthen these through mentoring, graduate programmes, professional development, and clear career pathways. • Careers, not just jobs: The impact is visible in colleagues building long-term careers, with progression into expanded and senior roles across the business. Montgomery Group takes its work seriously, and we take just as much pride in how we support the people behind it.

Media 10

Media 10 is proud to be a people-first business where culture, development, and purpose go hand in hand. Built on the values of Singularity, Autonomy, and Intensity, the company has cultivated a vibrant workplace that champions openness, collaboration, and achievement. From its quarterly Town Hall meetings to employee-led events, Media 10 continuously invests in recognising and celebrating its people. In 2025, the business launched structured training programmes, including cutting-edge generative AI skills, while providing full support for external courses and personal development. Staff appraisals have been redefined with clear KPIs and progression pathways, complemented by an Innovation Fund that empowers employees to pitch new ideas and shape the future. Community spirit is equally vital - Media 10’s partnership with The Dream Factory invites staff to fundraise, volunteer, and make a difference in the lives of children with life-limiting conditions. From enhanced leave policies and wellness benefits to cross-department career progression and upgraded office systems, Media 10 places employee satisfaction at the heart of everything it does. It’s a business that inspires loyalty, drives excellence, and ensures every team member feels supported, empowered, and proud.

Nineteen Group

In 2025, Nineteen Group experienced unprecedented growth through organic expansion and scaling our team significantly while opening new international offices. Throughout this transformation, our culture remained our foundation and competitive advantage. As a people-first organisation, we believe exceptional culture isn't just a tickbox, it's a cruical part of our DNA. Our commitment delivered strong internal feedback and external recognition as one of the country's best workplaces. Our KADI values (Kind, Agile, Driven, Inclusive) aren't just buzzwords on a wall. They're lived daily and celebrated through our peer recognition programme, which saw record engagement and growing participation year-on-year. We invested strategically in our people's development through enhanced onboarding experiences, structured mentorship, and comprehensive training programmes and leadership development. Transparency and connection drive everything we do. Regular company-wide sessions featuring diverse expert speakers keep our global team aligned and learning together. Beyond business, we champion social impact through significant charitable contributions supporting causes from mental health to emergency services. Our culture isn't what we say, it's what we do, day-in, day-out.

Diversified UK & Europe

At Diversified, we put each of us at the heart of everything we do. Our objective is simple: create a workplace where everyone feels valued, supported, and empowered to reach their full potential. We understand that a great culture doesn't happen by chance. It's built through shared values, emotional investment, and consistent listening. Our four cornerstones—Listening & Innovating, Strengthening our Communities, Collaborating with Care, and Embracing Diversity—guide everything we do. Our approach combines industry-leading benefits with genuine care for our people. From enhanced pension contributions and mental health support to fertility assistance and financial wellbeing education, we've invested significantly in our team's welfare. We provide exceptional training opportunities, including our Global Leadership Programme and partnerships promoting DEI. The results speak for themselves: an exceptional Employee NPS score of +76, voluntary turnover under 6%, and staff satisfaction scores of 4.6-4.7 out of 5. Our DEI Clusivity Survey increased from 67 to 78, with no gender pay-gap and no barriers to progression. We're proud to have created not just a great place to work, but a thriving community where fun, respect, and ambition go hand in hand.

Cityscape Global - Tahaluf

Cityscape Global has achieved remarkable growth, solidifying its position as the leading global real estate exhibition. From its inception in 2023 to 2025, exhibition space grew by 121%, while the number of exhibiting companies rose by 92%. In 2025 alone, the event expanded by 38% in floor space, adding two new halls and optimising visitor engagement across zones. Notable growth was seen in key areas such as the AI & Tech Zone (78%), startup zone (75%), and Design & Architecture Zone (27%). Spanning 166,000 SQM of exhibition space, Cityscape Global is over twice the size of Expo Real Europe and 8.6 times larger than MIPIM. It boasts the highest global attendance in the sector welcoming 164,868 visitors from 120 countries. In 2025, the event generated $63 billion in announcements and onsite transactions, and $649 million in direct economic impact. Strategic initiatives have enhanced exhibitor satisfaction, doubling the NPS score to 18 and increasing rebook rates by 25%, while international attendance grew by 34%, reflecting its global appeal. Cityscape Global exemplifies innovation, collaboration, and ambition, earning recognition as the “Davos for real estate” and inspiring transformative urban development worldwide.

Subcon - MA Exhibitions

Our submission for the Exhibition Expansion Award reflects Subcon’s evolution through a clear strategic reset and sustained investment. We began by asking fundamental questions about who Subcon serves and how it can deliver real value. This led us to focus on four core sectors - automotive, aerospace, defence and medical - and rebuild the show around their needs. Growth has been deliberate and measurable. We've invested in a 100% UK-focused visitor database, refined the brand as “The Manufacturing Solutions Show,” and elevated content with interactive workshops, panel discussions, and CPD-accredited sessions led by industry experts. We raised the bar for exhibitors to ensure a relevant, high-value show floor and enhanced the visitor experience with networking, awards, experiential features, and VIP facilities. Strategic partnerships have expanded, supported by consistent annual marketing growth of over 15%. With international expansion underway, a growing sales team, and ongoing commitment to UK manufacturing, diversity, and innovation, Subcon has become a focused, future-facing platform delivering tangible business outcomes with clear momentum and long-term growth.

Advanced Factories - NEBEXT

Advanced Factories is submitted for the Exhibition Expansion Award based on its sustained, resilient and strategically driven growth since its launch in 2017. What began as a specialised industrial event has evolved into the leading automation, robotics and Industry 4.0 platform in Southern Europe, combining a large-scale exhibition with the largest European congress focused on advanced manufacturing. The event has demonstrated consistent year-on-year expansion across exhibition space, visitors, exhibitors and commercial stakeholders, with a strong ability to recover and accelerate following the disruption caused by COVID-19. Recent editions show renewed momentum, record attendance and growing exhibitor investment. Advanced Factories’ expansion is not driven by scale alone. Growth has been accompanied by increasing quality: a more refined professional audience, a strong presence of decision-makers, and a high-level content and speaker ecosystem. Vertical forums, summits and talent-focused initiatives have expanded the event’s reach while preserving relevance for each professional profile. Today, Advanced Factories stands as a demand-led, commercially effective and community-driven event, delivering measurable value for exhibitors, visitors and the wider industrial ecosystem.

Kent Construction EXPO - Revolution Events

Kent Construction EXPO is a clear example of how thoughtful, long-term expansion can transform a regional exhibition into a flagship industry platform. When Revolution Events took on delivery of the show, the objective was not simply to grow the event, but to improve its relevance, experience and sustainability for the Kent and South East construction sector. Working closely with the Kent Invicta Chamber of Commerce, we've supported the evolution of the event from a traditional one-day expo into a broader construction forum that balances business development, learning and connection. Over successive years, Kent Construction EXPO expanded its proposition to include enhanced content ad event features to ensure that growth was driven by audience quality, exhibitor confidence and long-term relationships rather than volume-led tactics. The results have been sustained and measurable, with strong increases in exhibitor and sponsor participation, sold exhibition space and overall commercial performance. More importantly, the event has become a recognised diary date for the regional construction industry, valued for its professionalism, atmosphere and genuine sense of community.

London Vet Show - CloserStill Media

The London Vet Show continues to lead growth and innovation within the veterinary sector. Launched to create a nationally respected and commercially successful event, it has grown into Europe’s largest and most influential veterinary exhibition. In recent years, the show has achieved strong expansion through strategic planning, audience-led innovation and commercial partnerships. Revenue has almost doubled since 2021, while visitor numbers, exhibitor participation and audience seniority have continued to rise year on year. This reflects a clear focus on delivering value for both attendees and exhibitors in a competitive market. Key initiatives have driven this success. Feature areas such as The Studio and the Business Lab have enhanced the programme, creating spaces for knowledge sharing, leadership content and high-quality commercial conversations. High-profile keynote sessions have increased engagement, encouraged earlier attendance and boosted time spent onsite. Expanded sponsorship opportunities and partnerships have further strengthened the commercial offer. Together, these efforts reinforce the London Vet Show’s position as the industry’s flagship event, delivering sustained growth while supporting the evolving needs of the veterinary profession.

AfricaIgnite @ Africa Tech Festival - Informa Festivals

AfricaIgnite was created to give early stage African technology businesses a dedicated platform to showcase, connect and grow. After launching as a feature within AfricaTech in 2024, strong demand from startups, investors and partners led to its expansion into a standalone exhibition hall in 2025. The expansion was designed with purpose. AfricaIgnite scaled its physical footprint, exhibitor base and commercial performance while maintaining accessibility and relevance for founders. The dedicated hall provided greater visibility, clearer identity and improved opportunities for engagement, supported by integrated content, networking and investor access. As a result, AfricaIgnite delivered significant year on year growth across space, revenue and exhibitor numbers, while retaining a strong proportion of returning clients. Today, it acts as a launchpad for emerging businesses and a pipeline for future growth within Africa Tech Festival, demonstrating how thoughtful exhibition expansion can deliver lasting value for both community and commercial outcomes.

Exhibition Centre Liverpool

Ten years after opening on Liverpool’s historic waterfront, Exhibition Centre Liverpool delivered one of the strongest and most culturally significant programmes in its history, proving how far it has evolved from a new market entrant into a confident, nationally significant destination. Over the year, more than 50 exhibitions, conferences and large-scale consumer events welcomed more than 346,000 visitors from the UK and international markets. The programme moved seamlessly between high-energy, experience-led events, immersive cultural formats and moments of national importance, showcasing a rare ability to serve radically different audiences while maintaining excellence, resilience and consistency. The venue reinforced Liverpool’s position as a city where ideas are exchanged, culture is experienced and conversations of consequence take place. This performance was enabled by sustained investment in facilities, sector-leading ESG commitments and exceptional client satisfaction, giving organisers the confidence to deliver complex, high-profile events within a compact city-centre campus. A decade on, ECL stands among the UK’s most trusted and versatile venues shaping impact, setting standards and defining what the next generation of exhibition venues can achieve.

Scottish Event Campus

The SEC celebrates 40 years of connecting Glasgow to the world through exhibitions that shape industries, drive innovation, and inspire communities. In 2025, the campus hosted 48 events, including immersive, consumer, trade, sports, and cultural events, welcoming over 490,000 visitors. Flagpole events such as Tutankhamun, All-Energy, and Comic-con highlight SEC’s mixed reach and ability to deliver first-time, multi-year, and record-breaking exhibitions. The campus continues to prioritise ESG and community impact, supporting the Glasgow Children’s Hospital Charity, facilitating accessible festive experiences, and embedding sustainability into operations. High client satisfaction, seamless visitor experiences, and ongoing investment in facilities and digital tools ensure that organisers return year after year. Through operational excellence, innovation, and strategic vision, the SEC has solidified its position as Scotland’s premier exhibition venue, making a measurable economic contribution of £468m net additional expenditure in Glasgow in 2025, while reinforcing the city as a global events destination.

ICC Wales

ICC Wales has cemented its reputation as one of the UK’s most exciting and high-performing venues, delivering 191 events and welcoming over 136,000 visitors in the past year alone – a near 50% increase in attendance. From major exhibitions and international congresses to the largest business event ever held in Wales attended by HRH The Prince of Wales, the venue combines scale, flexibility and service excellence with outstanding client satisfaction (94.7%) and an 80% client retention rate. Alongside its commercial success, ICC Wales continues to lead the sector in responsibility, sustainability and best practice, including Green Dragon Level 4 environmental accreditation, leadership in event safety, and its role in industry initiatives such as Access All Areas with The Business of Events. Blending world-class facilities, a people-first culture and a proven track record of delivering complex, high-profile events, ICC Wales is setting a new benchmark for what a modern, purpose-led events venue can be.

Excel London

With some 350 events and almost four million visitors, 2025 was undoubtedly Excel London’s biggest and best year yet – coinciding with its 25th anniversary. Key projects include a £350 million investment programme in the venue, the opening of its new 25,000sqm expansion, the delivery of the UK’s largest immersive entertainment district – Immerse LDN – on the venue’s redeveloped waterfront, the acquisition and management of the Business Design Centre, a bold brand refresh, the creation of a large scale photo mosaic celebrating the events industry, new commercial partnerships and, of course successfully hosting some of the world’s biggest exhibitions and events.

Business Design Centre

Over the past year, the Business Design Centre has achieved remarkable progress, from completing our first full year of trading under Excel London, to making strategic investments in our facilities and introducing innovative ways to elevate customer experiences, to building our community engagement. We were also delighted to be recognised as Best UK Venue at the EN Indy Awards and Recognised as one of The Sunday Times Best Places to Work.

RAI Amsterdam

RAI Amsterdam: Where Heritage Meets Innovation 2025 was a landmark year for RAI Amsterdam. We hosted nearly 300 diverse events - from global trade shows like Money 20/20, Cisco Live, and Aquatech, to cultural highlights such as Shrek the Musical and The Amsterdam Winter Paradise. Even during summer, when the event sector slows down, we invested in future-proofing our venue: modernising entrances, creating a high-tech Control Room, and restoring our iconic 51-metre RAI Signaal, a listed monument dating from 1961. Our commitment goes beyond events. Through initiatives like the Donation Room, we gave thousands of kilos of food, liters of drinks, and even furniture, plants, and musical instruments a second life. Public health campaigns during major congresses - Love Your Liver and free lung tests - turned specialised medical meetings into meaningful experiences for the wider community. RAI Amsterdam is more than a venue. It’s a place where history inspires progress, sustainability drives action, and every event creates impact.

Shanghai New International Expo Centre (SNIEC)

Shanghai is China's most internationalized and economically developed city and Exhibition Industry is one of the essential functional platforms to build the new open economy System. Guided by the new principle of "Safety, Service, Satisfaction" (S+), Shanghai New International Expo Centre (SNIEC) has been operating in this modern city for over 25 years. We are committed to building a safe and professional exhibition venue, delivering excellent, efficient, and high-quality services, and ensuring that each exhibition and event achieves the most satisfactory results. SNIEC has witnessed the explosive expansion of Shanghai and experienced the development and opening-up of Pudong New Area, and has been dedicated to creating an all–factor empowerment platform for the global industrial chain and facilitating high-quality regional economic development with global perspective.

AsiaWorld-Expo

AsiaWorld-Expo (AWE) hosted over 300 mega events, 105 full-house days and 12 new exhibition shows in last fiscal year, reinforcing Hong Kong as global MICE powerhouse. Strategically capitalising on its airport-adjacent location, AWE launched landmark aviation events Super Terminal Expo and Airspace Asia Pacific, while masterminding the EXPOtainment revolution through the Longines Hong Kong International Horse Show—hybridising world-class sport with premium retail and dining—and ComplexCon, the transformative U.S. culture festival blending day-to-night immersion. As strategic co-organiser of global events, AWE crafts unparalleled, culturally authentic delegate journeys for international visitors. AWE's HK$1 billion facility upgrade secured Asia-Pacific's first "A Greener Future" (AGF) certification, pioneering AI-optimised climate control and sustainable operations. Phase 2 development will deliver an indoor arena accommodating 20,000 spectators, and expanding total exhibition space to 100,000 sqm within the SKYTOPIA blueprint, fusing exhibitions with art, commerce and marine leisure to redefine destination events. AWE's visionary strategy, ESG leadership and global appeal cement its position as Asia's premier events venue.

The Emergency Services Show - Nineteen Group

The Emergency Services Show was built for a sector that cannot afford to get it wrong. Established in 2006, ESS is a trusted platform supporting collaboration, preparedness and public safety across the blue light sector. Each year, over 12,000 visitors attend to gain CPD-accredited insights across all stages, watch live extrication demos, and connect with over 500 suppliers. As public sector procurement becomes increasingly complex, ESS plays a crucial role as an enabler for business within the blue light sector. ESS also places strong emphasis on people and recognition. Through #SheServesToo, launched in 2025, the show celebrates women working across emergency services roles, while Unsung Heroes shines a light on the behind-the-scenes contributors who rarely receive recognition. Through the Collaboration Zone, ESS supports the voluntary sector by providing space to over 90 charities, improving access to specialist support across the sector. To extend impact beyond the event, all sessions are recorded for the 'For Every Response; podcast, alongside CPD-accredited webinars and year-round coverage through Emergency Services Times. Approaching its 20th year in 2026, ESS’s legacy is clear: trusted, practical, and relied upon by a sector where getting it right matters every time.

Women in Data®

Women in Data® is a community-led organisation championing gender parity across the data, technology and AI industries. Its Flagship - the largest female data, tech and AI event of its kind - places that community at its core, creating a space where women are connected, supported and championed. For many, it is the only environment where they feel fully represented, safe and valued. The Women in Data® Flagship is not just an event; it is a movement in action, empowering women to grow, lead and thrive. For over a decade, the Flagship’s objective has remained constant: to remove barriers, elevate voices and drive meaningful industry change through an inclusive, high-quality experience. Its theme, Connect. Engage. Belong., is embedded throughout the event, empowering attendees to participate and build lasting connections. Women in Data® exists because of its community - without it, there is no movement.

Africa Tech Festival - Informa Festivals

Africa Tech Festival has been a cornerstone of Africa’s technology ecosystem for nearly three decades, with 2026 marking the 29th year of the original AfricaCom. More than an annual event, the festival acts as a trusted platform that brings together governments, enterprises, startups, investors and global technology leaders to drive long term progress across Africa’s digital economy. The festival is built around access, collaboration and relevance. Through dedicated programmes for startups, investors, enterprises and emerging talent, Africa Tech Festival creates meaningful opportunities for connection, learning and growth. Experiential features, curated content and inclusive access models ensure that participation is broad, impactful and representative of the wider ecosystem. Beyond the event itself, Africa Tech Festival sustains its impact through year round content, media partnerships and ongoing community engagement, ensuring conversations continue long after the show closes. Its legacy lies not only in its longevity, but in its ability to evolve with its community and remain a vital platform for collaboration, innovation and opportunity across Africa’s technology landscape.

Motorvate, part of Automechanika Birmingham 2025 - Messe Frankfurt

Motorvate was created to address the UK automotive aftermarket’s biggest challenge: skills, recruitment, and retention. Partnering with the IMI (Institute of the Motor Industry), it provided an inclusive platform connecting emerging talent, career-changers, employers, educators, and professional bodies, showcasing career pathways, training, and practical workforce solutions. Set within the Ignite Arena at Automechanika Birmingham 2025, the festival-style experience featured interactive exhibits, live demonstrations, competitions, gaming zones, and careers content. Collaboration with leading brands such as Toyota, LKQ, and KwikFit, alongside IMI, SMMT, IAAF, and HEVRA, ensured credibility and relevance. Key features included careers advice, apprenticeship and training provider engagement, and skills showcases, helping students and jobseekers explore tangible pathways into employment while giving businesses practical tools to attract, upskill, and retain talent. Motorvate drew 3,600+ visitors, exceeding its target of 2,500, and achieved an NPS of +61. By combining education, engagement, and entertainment, it established a trusted, scalable platform for talent development and long-term workforce sustainability, creating a lasting legacy for the UK automotive aftermarket.

Naidex - ROAR B2B

For over 50 years, Naidex has been a vital landmark for the disability community. Founded in 1974 in Brighton as a one-day conference for 300 professionals, the event has evolved into a national platform for social change. 2026 marks a “New Era,” moving beyond the trade show model to champion the Social Model of Disability and dismantle societal barriers. We curated an entire ecosystem - spanning Naidex, Naidex Junior, Business Without Barriers, Care & Dementia, and Neuro Rehab, welcoming 12,500 attendees. By ensuring the community’s voice is the primary architect, we provide a high-profile platform to amplify the perspectives of disabled people. Through features like the Disabled People’s Conversation Corner and the Business Without Barriers Hub, we created a forum where disabled people take the lead, sparking debates that influence national policy. From Elevate: The Disabled Founders Pitch to the launch of Naidex Junior, our approach targets systemic gaps in economic empowerment and youth transition. With a scaling impact set to reach 18,000 visitors annually by 2028, Naidex stands out as a catalyst for an equal society. Our legacy is a more inclusive world with accessibility at the forefront.

Cityscape Egypt - Informa Markets

For Cityscape Egypt 2025, the marketing team rethought how real estate stories should be told in a high-consideration market where trust and attention matter more than volume. Instead of relying on traditional montage-style property advertising, the campaign shifted to human-led, Arabic-first storytelling designed to reflect how buyers actually think, question, and decide. Presenter-led video formats were used across Meta and Google to create content that felt natural, relatable, and locally relevant. The focus was not just on driving views, but on improving the quality of attention and engagement while maintaining media efficiency. The results demonstrated the impact of this approach. Completed video views increased by over 200%, while cost per completed view dropped by approximately 60%. Despite largely flat media spend, reach increased by 31%, and human-led videos delivered significantly higher engagement at a lower cost compared to previous creative formats. Beyond performance, the campaign established a repeatable creative framework that is now being applied across the wider portfolio. Cityscape Egypt 2025 showed how shifting from asset-led advertising to people-led storytelling can drive stronger results, deeper connection, and more sustainable marketing outcomes.

Ai4 2025 - CloserStill Ai4 LLC

Ai4 2025 marked a defining moment for the Artificial Intelligence industry, bringing together 6,725 leaders from enterprise, government, academia, and startups for three days of practical insight, collaboration, and real-world application. Now the largest AI conference in America, Ai4 accelerates responsible, scalable AI adoption across sectors. The 2025 programme featured 600+ speakers across 50+ tracks, including headline keynotes from Geoffrey Hinton and Fei-Fei Li. Hinton’s “mother AI” remarks generated international coverage, highlighting Ai4 as a serious forum for global dialogue. Tracks in Generative AI, AI Agents, AI Infrastructure & Scalability, and industry verticals delivered both depth and immediate relevance. Beyond content, Ai4 fostered connection and commercial value. The 24,500-sq.-ft. exhibit hall hosted 224 companies, while executive roundtables, curated meetups, investor programming, and community receptions enabled high-quality partnerships and knowledge exchange. Post-event surveys showed nearly all attendees and exhibitors reported measurable ROI. By combining rigorous programming, a marketplace for innovation, and a platform for policy and governance dialogue, Ai4 2025 set a new standard and lasting momentum for the AI industry.

MSP Show - Diversified Communications

MSP Show 2025 achieved remarkable second-year success, growing revenue by 225% and establishing itself as the UK's leading vendor-neutral event for Managed Service Providers. Held 14-15 May 2025 at ExCeL London the event addressed a critical market gap: providing smaller MSPs - often accidental business owners - with a community-focused platform free from vendor bias. The results speak to the power of authentic community building. MSP Show scaled from 30 to 77 exhibitors, welcomed 2,474 MSP attendees (24% growth) and achieved an exceptional 90% exhibitor return rate. Revenue reached £705K exceeding budget by 41%. Visitor satisfaction remained strong with a NPS of +31. The strategic co-location with Service Desk & IT Support Show proved successful, creating complementary value while maintaining distinct identities. Creative touches like the Wonder Years Island, Star Wars characters walking the floor created memorable experiences that resonated with the tech-nostalgic MSP audience. Rapid expansion with an Amsterdam launch in September 2025 - just 18 months after the London debut - proves the model's international appeal. With further European expansion planned and year-round digital engagement underway, MSP Show is building a sustainable global platform for the MSP community.

Care Show London - CloserStill Media

Care Show London launched in 2024 in response to clear demand from care providers and suppliers for a southern hub that made it easier to access learning, innovation and peer connection in a sector under intense pressure. Our objectives were to expand the Care Show audience (not cannibalise the long-established Birmingham event), build a higher-quality decision-maker community, and deliver a fresh, scalable proposition with standout content. In just its second year, Care Show London achieved rapid momentum, strengthening exhibitor confidence, growing sponsorship interest, and enhancing audience quality through a data-led, value-based segmentation approach that prioritised senior decision-makers. We also introduced a new Catering, Hydration & Nutrition focus area, complete with a live kitchen theatre, and invested in 3 celebrity speakers – Rosemary Shrager, Anna Richardson and David Baddiel – amplified through a staged announcement strategy that maintained consistent campaign energy. With a strong Rebook Go Live commitment, high advocacy/NPS scores, a refreshed brand identity to future-proof the portfolio, and a plan to expand into new focus areas, Care Show London is on a trajectory to become the UK’s leading social care event within the next 5 years.

ExpoAgriTech - NEBEXT

Launched in 2024, ExpoAgriTech, The 4.0 Farming Fair, is a professional event fully dedicated to innovation, technology and the future of agriculture. Held in Málaga, ExpoAgriTech brings together farmers, agronomists, cooperatives, technology providers, startups, investors and institutions to accelerate the transition towards Agriculture 4.0. The event focuses on practical solutions that improve efficiency, sustainability and competitiveness across the agricultural sector. In just two editions, ExpoAgriTech has shown strong momentum, attracting thousands of professional visitors and hundreds of exhibiting companies, while showcasing cutting-edge innovations shaping modern farming. Its integrated format combines exhibition, a high-level congress, curated networking and dedicated awards that recognise excellence and real-world impact. By placing innovation and people at the centre, ExpoAgriTech has established itself as a key meeting point for collaboration, knowledge exchange and the future of farming.

European Pizza Show - Bellavita Expo Ltd

The 2025 edition of the European Pizza Show confirmed its rapid growth and rising influence as Europe’s leading trade show for the pizza and HoReCa sector. Held on 26-27 November at ExCeL London, the show welcomed over 10,000 qualified professionals from 43 countries, reflecting a year-on-year increase of more than 55% since 2022. The programme combined commercial opportunity with high-level engagement. Key highlights included the European Pizza Chef Competition, the 50 Top Pizza Awards ceremony, the European Pizza Forum with senior industry leaders, and the Incoming Buyer Programme organised with TuttoFood Milano and Cibus Parma, hosting over 100 international buyers. Exhibitor numbers have expanded equally fast: from 163 in 2022 to over 300 brands in 2025, covering food and beverage, equipment, services and technology. Notably, the number of technology exhibitors grew by 75%, highlighting the sector’s rapid digital transformation, from AI-powered solutions to smart delivery systems and operational software. With this growth, the European Pizza Show is poised for an even bigger leap in 2026, expanding further to become an unmissable event for all European companies in the sector, cementing its role as a global hub for quality, innovation, networking and business.

The Business Show Australia - Business Show Media

In November 2025, The Business Show successfully launched in Sydney, bringing its internationally established B2B exhibition to Australia for the first time. Despite being a first-year show, The Business Show Sydney exceeded all expectations, welcoming approximately 6,500 visitors against a target of 6,000 and generating A$2.8 million in revenue, surpassing the initial A$2 million forecast. The event was shaped in partnership with 45 industry associations, including Business NSW, Entrepreneurial & Small Business Women Australia and the Australian British Chamber of Commerce, ensuring the content and exhibitor mix directly reflected the needs of Australian startups and SMEs. The conference programme combined global and local expertise, featuring speakers from Google, Spotify and PayPal, alongside leading Australian business figures. This became the largest and most successful launch in The Business Show’s history. Following this success, Business Show Media have committed to long-term growth in Australia, expanding the show in Sydney, launching the White Label Expo, and planning future editions in other major cities.

Textiles Recycling Expo - AMI Plastics

The Textiles Recycling Expo has rapidly emerged as a leading event in the exhibition industry, showcasing innovation and sustainability. Objectives: Promote Sustainability: Highlight cutting-edge textile recycling technologies. Attract Key Stakeholders: Draw leading industry players, experts, and potential clients for meaningful interactions. Exceed Participation Targets: Surpass exhibitor and visitor attendance goals. Enhance Reputation: Establish the expo as a premier industry event known for industry leadership. Build Relationships: Develop strong, long-term relationships with exhibitors and attendees. Approach: The expo's success was driven by meticulous planning, comprehensive market research, engaging content featuring dynamic presentations and workshops, strategic partnerships with industry associations, and facilitating effective networking opportunities. Achievements: Attracted 126 exhibitors and over 3,300 visitors, far exceeding targets. Earned recognition for innovation and strong relationship-building, with 70% rebooking for future events. Influenced industry standards on sustainability. The Textiles Recycling Expo stands out as a model of excellence and deserves recognition as the Exhibition Rising Star.

Money20/20 Middle East - Tahaluf

Led by Tahaluf, the launch and rapid growth of Money20/20 Middle East have accelerated the development of the region’s fintech ecosystem, bringing together innovators, policymakers, investors, and industry leaders to shape the future of fintech. Through world-class content, curated networking experiences, and innovative startup and investor programs, Money20/20 Middle East created a platform where real business opportunities begin. By combining global expertise with strong regional collaboration, the event continues to raise the standard for fintech gatherings while strengthening Saudi Arabia’s role as a leading centre for financial innovation. Our success is amplified by the support of key partners, including the Financial Sector Development Program (FSDP), the Saudi Central Bank (SAMA), the Capital Market Authority (CMA), and the Investment Authority (IA). By blending thought leadership, innovation, and collaboration, Money20/20 Middle East continues to differentiate itself as a catalyst for fintech transformation in one of the world’s fastest-growing financial markets.

Enablement and Impact at RX 

At RX, we see sustainability as a powerful opportunity to shape the future of events — creating greater value for our people, customers & partners, and our industry. By embedding sustainability into how events are designed, delivered and experienced, RX is demonstrating that real-world action can strengthen quality and value at scale. RX has evolved sustainability from a specialist-led function into a shared organisational capability. Through communication, engagement & learning, event teams are being empowered to apply sustainability priorities confidently and make decisions that support RX’s Net Zero commitments. This approach is underpinned by measurement and practical enablement. RX has developed in-house carbon calculators and in 2025 launched its sustainability training programme, embedding clear direction through tools such as the Events Sustainability Scorecard. This drove measurable 2025 progress: improved data coverage, more responsible decision-making, stronger collaboration & clearer accountability in event delivery. Beyond its own portfolio, RX is contributing to industry-wide progress through collaboration with partners and industry bodies, recognising that meaningful sustainability impact can only be achieved collectively.

EY 2025 UK&I Super Region Launch Event - Worlds Better

EY’s 2025 UK&I Super Region Launch Event became the UK firm’s first carbon neutral event, shaping the future direction of EY’s event delivery and creating a legacy beyond the event itself. Hosted at Excel London, the event brought together 1,300 Partners from across the UK & Ireland to mark EY’s transition into 10 global Super Regions. Sustainability was embedded throughout and aligned with EY’s wider corporate ambitions. Working with specialist sustainability consultancy Worlds Better, EY implemented a bespoke Event Sustainability Framework, supported by a “Basic, Better, Best” decision making hierarchy to integrate sustainability across the event life cycle. The event achieved zero waste to landfill, delivered a predominantly plant based menu and used 100% renewable electricity. Food waste was diverted via ExCeL London’s on site wormery, while travel emissions were reduced through public transport prioritisation and local supplier engagement. Despite a near threefold increase in attendance, the event achieved 80% of its sustainability objectives, including a 75% reduction in waste, 81% vegetarian or vegan food choices and approximately 1.9 tCO₂e avoided, alongside social value through volunteering, SME engagement, supplier training, charitable donations and circular reuse.

GES EMEA

Over the past year, GES has transformed sustainability from ambition into measurable impact, embedding it into operations, innovation and governance while supporting continued business growth. Through targeted interventions and strong stakeholder collaboration, sustainability is now a core driver of performance and resilience across the business. GES has secured reductions in greenhouse gas emissions against its 2023 baseline, as well as in emissions per employee, demonstrating that progress is outpacing growth. And innovation remains central to impact. GES’s modular, reusable Show Ready solution eliminates single-use stand builds, with 611 packages deployed in 2025, significantly reducing waste and carbon. The 2025 launch of Show Ready - The Edit further advances circular design, offering high-impact, low-waste alternatives to custom builds that do not compromise on design. Underpinned by a clear Roadmap to Net Zero, strong ESG governance and deep supply chain engagement, GES is setting a benchmark for a more sustainable global events industry.

Excel London

For 25 years, Excel London has strived to become a world-class event venue but also one that is sustainable. In line with its owners ADNEC Group, the past months and years have seen rapid growth in this area as it works to complete its pledge of becoming Net Zero by 2045 – a first for a UK venue of its kind. Yet this success is not just down to providing world-class facilities. We encourage, our staff, event organisers and exhibitors to share our wider purpose of creating a positive impact on the local community and the world around us. As well as supporting seven local charity partners, we are immensely proud of our achievements to date, most notably being certified carbon neutral in 2022 - and the first UK venue to achieve the internationally recognised PAS 2060 status. We also procure 100% renewable electricity, send zero waste to landfill (and have done for more than 10 years), earned the 'Triple Crown of Sustainability' and even house the UK's largest wormery. We have also signed up to the Net Zero Carbon Events Pledge, committing us to a 50% emissions reduction by 2030 and to become net zero by 2045. Our vision is to be a sustainability leader within our industry by shaping the future of events into one that is net zero, resource efficient and equitable.

Easyfairs

Gamifying sustainability progress: Easyfairs’ ESG scorecards and data-powered impact The combination of ESG Scorecards and our centralised ESG platform has turned sustainability from a set of isolated initiatives into a rigorous management system. It drives behavioural change at local level, rewards ambition through gamified recognition and incentives, and feeds reliable data into our group strategy and GHG reduction plans. The impact is clear: at group level, medal events increased from 36% in 2023 to 51% in 2024 and 71% in 2025. ESG considerations are now integrated into planning, procurement and operations, and teams actively share best practices to improve performance year after year. Transparency is a core principle. Teams are expected to report honestly, including gaps and challenges, while headquarters shares consolidated results, trends and decisions openly back to the business. ESG performance, is integrated into management reviews reinforcing accountability and ethical conduct across the organisation. We have proven that our ESG programme is not a one-off success, but a continuous improvement engine that makes our events, venues and offices more sustainable.

Insite Graphics

Insite Graphics is a sustainability leader within the business events industry, demonstrating that environmental responsibility, ethical governance and commercial success can work together. Sustainability is embedded into the business, setting a strong benchmark for responsible practice. In 2025, Insite became one of the first suppliers in the UK business events sector to achieve B Corporation status, independently verifying high standards of social and environmental performance, transparency and accountability. This is supported by ISO 14001 and ESSA Tier 5 Sustainability Accreditation, providing robust, independently assessed frameworks for continual improvement. Operating as a carbon-neutral business with nil to landfill, Insite invests in low-impact print technologies, sustainable materials and design-led solutions that reduce waste while maintaining quality. Strong focus on ESG governance, compliance with UK requirements and a dedicated Head of Sustainability, ensures accountability and future resilience. Social responsibility and DEI are integral to Insite’s culture, supporting an engaged workforce and enabling organisers to meet ESG goals through partnership with a trusted sustainability leader. Insite, not just supplying events but strengthening them sustainably.