The EN Awards 2026 Finalists

Clarion Gaming 

Going into 2025 the Clarion Gaming commercial team had its biggest challenge in its history: drive revenue growth while relocating of all of its major shows - doing so, back-to back across three different countries in six months: Co-located ICE and iGB Affiliate from London to Barcelona (World Gaming Week 2025), followed by iGB L!VE from Amsterdam back to London. We showed a true understanding of our clients marketing strategy and business objectives to deliver against the odds, exceeding all KPIs on stand and sponsor revenue, sold sqm, rebook, wallet share, and a healthy delegate sales total. We achieved this by using our relocation to rip up the rules, transforming the traditional exhibition commercial into a client-centric agency model, where clients feel comfortable enough to talk about their experiences with our competitors and increase our point of difference in the market.

Packaging Portfolio - Easyfairs

The Packaging Commercial Team has delivered an exceptional year, achieving 26% year-on-year growth and exceeding portfolio targets by 6.9%, despite a challenging market. With beauty, luxury, and premium drinks sectors under pressure, new industry laws and legislation, and competitor events in decline, the team thrived through innovation, strategic thinking, and hard graft. They launched creative initiatives across the portfolio, including Discovery Zones, Full-Service Areas, enhanced Sponsorship offerings, Design Hubs, and many more. Their international, collaborative culture, resilience, and determination have set a new benchmark for the industry, demonstrating what a high-performing commercial team can achieve.

Questex EMEA Hospitality Sales Team

In 2025, the leading hospitality events team achieved record-breaking commercial success across its EMEA portfolio, delivering over 7% above target in sponsorship revenue. Every flagship event outperformed its revenue goals, with standout year-on-year growth across the board. One major investment forum delivered its highest revenue in 26 years, driven by strong client retention, upselling, and the launch of new sponsorship tiers. Another hospitality conference saw nearly 20% revenue growth, supported by new commercial hubs and partner acquisition. A specialist event in its 10th year also achieved double-digit growth with innovative, tailored offerings. Client retention exceeded 90% across the portfolio, well above industry benchmarks, underpinned by early rebooking, consultative sales approaches, and seamless delivery. New business accounted for 20% of total revenue, with over 50 new partners secured through data-led targeting and scalable entry points. Innovation was central to growth, from new product design to internal collaboration and tech-led sales strategies, resulting in consistent, sustainable revenue expansion and a strong pipeline into 2026.

DSEI UK 2025 - Clarion Events

Clarion Defence & Security are the custodians of the brand DSEI, an impressive global defence and security event, with nearly 2,000 exhibitors and 162 sponsors that takes over the whole of London’s ExCel, including ships alongside on the docks and 45,000 UK and International visitors. The event in 2025 was the biggest and most successful to date with more new business and innovative sponsorships activations than ever before, resulting in the strongest rebook ever onsite of a Clarion event.

Alternative Events

Alternative Events delivers a modern, intelligent event experience built around meaningful conversations between senior buyers and carefully selected vendors. We are not a trade show, traditional conference or ‘festival’. Our hybrid model combines the best elements of these, creating an environment where high quality engagement comes first. Our commercial approach is deliberately designed to bring fresh thinking into the room. We encourage vendor churn because our 200 pre-qualified buyers want to meet new suppliers each year, not visit the same stands in a crowded exhibition hall. This commitment to relevance is reinforced by our Advisory Boards, who shape our retargeting. In 2025 this model delivered outstanding results. Accountancy events exceed target by 35% and Legal by 25%, with year-on-year growth including a standout 64% rise for the Accountancy series. Strong audience curation, smart data discipline and close sales-marketing collaboration supported exceptional commercial outcomes. Innovation added new energy onsite, from Vendor Spotlights and hands on workshops to roundtables and X Factor. Feedback from sponsors and delegates was exceptional, with many calling our events the “best we have attended”, praising the atmosphere, organisation and relevance.

Manufacturing Portfolio - Easyfairs UK

Over the past two years, this ten‑person commercial team has integrated two major acquisitions, Southern Manufacturing & Electronics and UK Metals Expo, into Easyfairs’ UK manufacturing portfolio alongside Advanced Engineering and Lab Innovations, while maintaining growth across all four events. Their approach is customer‑centric and process‑driven. Before each cycle, they speak with exhibitors, prospects, associations and visitors to understand which technologies matter most and who people most want to meet. This insight shapes commercial packages, floorplans and content, and is combined with proven Easyfairs best practice from events across Europe. The team have introduced targeted technology pavilions and flexible smaller stands to attract new and specialist suppliers, as well as straightforward multi‑event and multi‑year agreements that reflect how customers actually buy. They have also grown the number of “Cat A” (bellwether) brands acting as anchors at the events, strengthening the proposition for the whole community. As a result, revenue and sqm sold are increasing, more exhibitors are choosing to participate in multiple events, and satisfaction scores are rising for exhibitors, visitors and internal stakeholders.

The National Wedding Show Excel London Spring 2025 - Otis Media

The National Wedding Show Excel London Spring 2025 represents a standout example of excellence in consumer exhibitions, delivering exceptional growth, innovation and community engagement under new ownership. Showcasing a bold and successful rebrand, the event attracted over 7,000 visitors, a 33% year-on-year increase, and featured 241 exhibitors, up 24% on 2024. A carefully curated programme of catwalk shows, live talks, bands and performances ensured constant engagement, while immersive features such as VIP experiences, live demonstrations and interactive activations created a memorable and inclusive visitor journey. Commercial performance was equally impressive, with exhibitor sales exceeding budget by over £30,000 and ticket revenue surpassing targets. Strong exhibitor loyalty, with over 80% rebooking and many returning for over a decade, highlights the show’s trusted position within the wedding industry. Supported by improved operations, in-house finance control and a highly experienced small team, the show finished £50,000 ahead of budget and delivered an end-of-year profit. Excel London Spring 2025 demonstrates how creativity, customer focus and commercial discipline combine to create a truly award-winning consumer show

Ideal Home Show - Media 10

The Ideal Home Show is defined by its ability to deliver variety, relevance and commercial value. Designed to remain compelling over a 17-day run, the show brings together inspiration, expertise and practical solutions in a way few consumer events can replicate. Curated to support every stage of the home improvement journey, the event spans major renovations, premium interiors, smart innovation, gardens, outdoor living and DIY ideas. Content is shaped by visitor insight and real-world intent, ensuring the show remains aspirational while also accessible and inclusive for homeowners and renters alike, even in a changing economic climate. Commercial thinking is embedded throughout the experience. Feature areas are designed with clear purpose, moving beyond traditional sponsorship models to create meaningful interactions between brands and engaged audiences. Immersive show homes were reimagined as interactive, brand-led environments, while new features such as the Smart Home provided hands-on, future-focused inspiration through expert guidance and real-life application. By delivering depth and diversity without dilution, and aligning content, commerce and audience insight, the Ideal Home Show sets a benchmark for experience-led, commercially intelligent consumer exhibitions.

Ideal Home Show Christmas 2025 - Media 10

Ideal Home Show Christmas 2025 is a flagship festive consumer event that transformed Olympia London into a five-day destination for inspiration, shopping and seasonal entertainment. Bringing together hundreds of brands, live expert content and immersive experiences, the show offers visitors everything they need to Bring Christmas Home under one roof. From home décor and gifting ideas to artisan food and drink, the event delivered a carefully curated mix of retail and inspiration designed to appeal to a broad consumer audience. Co-located with The Cake & Bake Show and the Eat & Drink Festival, the event provided exceptional value for visitors while increasing dwell time and engagement. Live theatres, creative workshops and hands-on demonstrations extended the experience beyond traditional shopping, making it interactive, memorable and content-led. For exhibitors, the show provides access to a high-quality, purchase-ready audience at a crucial point in the retail calendar, supporting both established brands and independent businesses. With its scale, creativity and strong focus on visitor experience, Ideal Home Show Christmas 2025 set the benchmark for festive consumer events in the UK.

Grand Designs Live London 2025 - Media 10

In 2025, Grand Designs Live marked its 20th anniversary by reinventing itself for a new era of homeowners. With changing economic conditions and evolving audience needs, the team made the bold decision to rip up the rulebook and relaunch the show as the All New Grand Designs Live. The event was reimagined from the ground up, with a new four-day format, refreshed floorplan and a carefully curated, high-quality exhibitor mix. New themed Hubs brought together live talks, expert advice and innovative demos, ensuring visitors could find inspiration and practical guidance throughout the show. At the centre stood the Grand House, a London townhouse-style home built live over four days, featuring exhibitor products available to buy or enquire about at the event. The relaunch was supported by a creative, multi-channel marketing campaign that attracted a highly engaged audience of homeowners with active or upcoming projects. Visitors stayed longer, engaged deeply with content and advice, and left confident, informed and inspired. Exhibitors reported high-quality conversations, strong leads and sales. The result was a vibrant Grand Designs Live, fit for the future, reaffirming its position as the destination for anyone planning, building or improving their dream home.

Agria Blenheim Palace International Horse Trials - Stable Events

In 2025, the Agria Blenheim Palace International Horse Trials marked a landmark year by hosting the FEI Eventing European Championship, welcoming the competition back to the UK for the first time in a decade and returning it to Blenheim Palace after twenty years. The Championship brought together competitors from 17 nations, creating a truly international sporting occasion set against one of the UK’s most iconic backdrops. The event welcomed record audiences and delivered an enhanced visitor experience designed to bring spectators closer to the sport, improve accessibility and create a strong sense of shared celebration. A free opening ceremony welcomed teams and visitors alike, reinforcing the significance of the occasion. Story-led marketing highlighted rider journeys to qualification, building anticipation and strengthening audience connection ahead of the event. On-site, the combination of elite competition, retail, entertainment and Blenheim’s historic setting created an immersive experience for visitors of all ages. The Championship also reached audiences beyond the event itself through international broadcast coverage. The result was a standout year for Blenheim, combining world-class sport with a high-quality, memorable day-out experience.

Snowbound Expo - Raccoon Media Group

Snowbound Expo 2025: The ultimate snow sports experience Snowbound Expo 2025 was a milestone year for the East Coast snow sports community. The event brought together 23,420 visitors and 201 exhibitors, creating a hub of energy, excitement, and connection. Bold marketing, influencer partnerships, and social campaigns grew our online community to over 20,000 followers, reaching new audiences with authentic, engaging storytelling. Visitor engagement was at the core of the experience. Meet-and-greets with stars like Zeb Powell, interactive winter arcades, booth competitions, and happy hours ensured everyone was active, entertained, and connected. Families enjoyed beginner slopes and kid-friendly zones, while adults explored, competed, and networked. Community and inclusion were key priorities. ASL interpreters and accessible spaces welcomed the Deaf and disabled ski communities, while local ambassadors and ski clubs helped guide the expo and foster a sense of belonging. Snowbound Expo 2025 delivered excitement, creativity, and connection, setting a new benchmark for engagement, inclusion, and innovation in snow sports.

The National Running Show - Raccoon Media Group

In 2024, the National Running Show faced its most significant challenge to date, with year-on-year revenue declining for the first time since launch and growth plateauing. With the £1m revenue milestone at risk, the marketing team took decisive action to reverse performance, attract new audiences and transition from a free-to-paid ticket model by clearly showing value. A bold, data-led marketing campaign expanded beyond core runners to reach lifestyle, fitness and beginner audiences through targeted content, influencer partnerships and strategic collaborations. The event was repositioned as a premium, must-attend experience, driven by high-profile speakers, exclusive interactions and immersive features that justified ticket pricing. Tiered ticketing and incentives boosted conversion, supported by hyper-targeted digital campaigns using user-generated content and athlete endorsements. A multi-channel approach maximised reach through influencer-led promotion, social collaboration and media partnerships, including live podcasts and digital-first content. The campaign delivered record-breaking results, including £1m+ ticket revenue (+164%), record visitor attendance (30,239) and £787k in rebookings, securing growth and reinforcing the show’s position as the UK’s leading running event.

The IRN-BRU Carnival - QD Events

The IRN BRU Carnival campaign delivered a bold, playful, and culturally rooted collaboration that elevated both brands while delivering measurable impact for visitors, partners, and the wider community. Creativity sat at the centre, from immersive IRN BRU theming and city wide engagement activities to influencer kits and themed food experiences that sparked organic excitement. The campaign achieved record scale with the largest attraction line-up in the event's history, and over 113,000 attendees. Driven by focus groups, new ticket types improved affordability for families, while campaign impressions reached over 50 million with strong additional reach from influencers and partner businesses. Retail takeovers and QR code competitions extended visibility and reinforced the IRN BRU x Carnival brand collaboration. A fully digital ticketing system modernised the visitor experience, reduced queues, and enabled new value led ticket options. Accessibility and community benefit grew through Autism Friendly sessions, and activity to benefit charities and local community groups. The campaign delivered creativity, commercial performance, inclusion, and maintained our position as one of Scotland’s most loved festive traditions.

Jewellery Arabia & Scent Arabia - Informa Markets

The Jewellery Arabia and Scent Arabia team delivered a results-driven consumer show marketing campaign built on insight-led creativity and disciplined execution across two co-located luxury events. Delivered over five days and 54,000sqm, the campaign united a 33-year heritage jewellery show with a fast-growing fragrance experience under one cohesive consumer journey, while preserving distinct brand identities. The objective was to increase registrations and attendance, improve visitor quality and convert engagement into onsite activity. The approach centred on integrated, social-first storytelling supported by influencer partnerships, performance media and direct messaging. Creative content built anticipation ahead of opening day and sustained momentum throughout the live event, while technology enhanced visitor confidence and exhibitor discovery onsite. The campaign delivered measurable results. Registrations and attendance increased year on year, visitor satisfaction exceeded industry benchmarks, and exhibitors reported strong sales performance and intent to return. Over five days, the shows generated record onsite sales. This work demonstrates how insight, creativity and conversion-focused execution can deliver exceptional outcomes for consumer shows at scale.

Ideal Home Show Christmas 2025 - Media 10

The Ideal Home Show Christmas 2025 marketing campaign was designed to maintain relevance, protect demand and grow revenue in one of the most saturated marketing periods of the year, without increasing marketing spend. With limited scope to outspend major retail advertisers, the strategy focused on reinforcing the show’s desirability by embedding it within the social and cultural narratives that shape Christmas discovery. A social-first, PR-led approach prioritised credibility, recommendation and conversion over pure reach, ensuring the event remained a must-visit festive destination. Influencer engagement was approached as a social PR challenge rather than paid media, with creators selected for cultural relevance and offered experience-led propositions. Early entry into Christmas planning conversations and the launch of a new VIP ticket increased yield and attracted an additional 1,000 visitors, demonstrating how product and timing innovation supported commercial objectives. The campaign delivered strong commercial resilience and measurable results under significant constraints, proving that insight-led, desirability-focused marketing can outperform louder, spend-led approaches in a crowded festive market.

The Autumn Fair - by Informa Markets

The Autumn Fair 2025 delivered a landmark year for Bahrain’s largest and longest-running consumer retail event, setting new benchmarks for attendance, exhibitor participation and commercial performance. Celebrating its 36th edition, the challenge was to scale impact across a ten-day event without increasing marketing spend, while maintaining experience quality at scale. Through an insight-led, data-driven strategy, the campaign increased registrations to by 54.3% and welcomed +63% more visitors. Exhibitor participation grew by 64%, with sold exhibition space expanding to 22,500sqm. Strong visitor quality translated into tangible commercial outcomes, with the value of goods sold reaching a 59% year-on-year increase. Marketing activity combined targeted digital performance, social-first storytelling, efficient influencer partnerships and narrative-led PR to convert awareness into attendance. Digital campaigns delivered 24.1 million impressions, influencer activity achieved a 78% conversion rate, and PR generated over USD 1 million in value, reinforcing national relevance and trust. The Autumn Fair 2025 campaign demonstrates how disciplined creativity, smart use of data and focused execution can sustainably scale a national consumer show to deliver measurable, repeatable success.

Charlie Brandon - Trans-Global Events Ltd - Part of CloserStill Media

Charlie Brandon is an exceptional Event Director who has transformed Hydrogen Technology World Expo into the world’s leading hydrogen-focused trade show in just five years. Joining Trans-Global Events in 2021 with no prior exhibition experience, he helped launch the event amid post-pandemic uncertainty, overcoming industry scepticism through decisive leadership. Under Charlie’s direction, the show has grown into what is widely recognised as the World’s Largest Hydrogen Event, winning the EN Indy Award for Bravest Launch in 2023. His strategy was to create a technically driven, commercially focused trade show for engineers, EPCs and technology developers rather than policy-led discussion, driving global differentiation and sustained growth. In 2025, Charlie delivered £6.6m in revenue, a 15.4% year-on-year increase, while increasing exhibitor numbers, strengthening rebook rates and improving audience quality, with nearly half of attendees in senior decision-making roles. He has built a high-performing team, expanded the event to three days, and supported the acquisition of TGE into CloserStill Media. With expansion into North America and the launch of HT World Expo MENA in 2026, Charlie continues to set the benchmark for leadership and excellence in the global events industry.

Simon Farnfield - Easyfairs UK

Over the past two years, Simon has led the transformation of Easyfairs’ UK industrial portfolio – Advanced Engineering, Southern Manufacturing & Electronics, Lab Innovations and UK Metals Expo – from four standalone events into a connected platform for UK manufacturing. His vision is to use Easyfairs’ 35+ industrial events across Europe to build a joined‑up home for the sector in the UK and, over time, take that model international. Strategically, this means designing events so visitors can follow the journey from materials and components through to metals, test and lab, and giving exhibitors a single portfolio through which to grow. Simon’s approach is customer‑centric and curiosity‑driven. He has embedded a daily “curiosity hour” with the market and championed new technology pavilions, an investor programme for start‑ups, more live demonstrations and adapted theatres aligned to emerging trends. Under his leadership, Southern has been “unstuck” from its wall‑bound footprint and grown exhibitor numbers beyond plan, while UK Metals Expo has been smoothly integrated and is now accelerating. The results include strong revenue growth, higher exhibitor and visitor NPS, more cross‑portfolio exhibitors and powerful endorsements from industry bodies such as Make UK and ADS.

Carmela Coop-Rodia - The Blue Light Show - What Else Events

With a small but highly driven team, Carmela set an ambitious vision for the show and inspired her people to believe in it, uniting them behind a strategy that delivered a launch which exceeded every KPI. Her approach reflects her wider philosophy: creating safe spaces where people can connect, grow and realise their potential.

Emily Cloke - Operational Real Estate Portfolio - Questex

This entry celebrates a strategy rooted in resilience, collaboration, and measurable impact during one of the most challenging periods for the real estate investment market. The objective was clear: expand our event’s influence and financial performance despite limited transaction activity and cautious capital deployment. Rather than retreating, we focused on strengthening what matters most—trust, experience, and meaningful connection. Our approach centered on deepening value for our core audience while welcoming new participants. By prioritizing high-quality programming, purposeful networking, and thoughtful on-site experiences, we achieved renewal and returning attendance rates exceeding 70%. At the same time, we grew new attendees and sponsors by more than 17%, proving that loyalty and growth can coexist when value is clear and execution is disciplined. A defining element of this success was our reliance on collaboration and productivity. What sets this entry apart is its balance: stability and innovation, efficiency and ambition, collaboration and commercial results. The outcome is a scalable, trusted platform that continues to connect buyers and sellers, elevate industry standards, and deliver growth. Emily Cloke exemplifies the very best in an Event Director.

Amy Driscoll - Music & Drama Education Expo - MA Exhibitions

The Music & Drama Education Expo is one of Europe’s leading dedicated events for music and drama educators, created to champion creative education and support those delivering it in schools. Free to attend, the Expo’s objective is to make high quality, CPD accredited professional development accessible, while connecting educators with inspiring ideas, industry expertise and practical classroom resources. Since launching in 2013 as an extension of Music Teacher magazine, the Expo has grown year on year in scale, content and influence. Its approach is content led, with a curated programme shaped by a call for papers and close collaboration with speakers, exhibitors and partners. Across two days, the event delivers seminars, live performances, interviews and a focused exhibition designed to reflect the needs of teachers working across primary, secondary and further education. Under Amy’s leadership, the Expo continues to evolve, introducing new features and attracting high profile contributors from across music, theatre and the wider creative industries. With strong exhibitor retention, growing audiences and a commitment to accessibility, relevance and impact, the Music & Drama Education Expo has become a trusted annual fixture and a standout platform for music and drama education.

Maria Sidiripoulou - Jewellery Arabia & Scent Arabia - Informa

Maria Sidiripoulou, Exhibition Director of Jewellery Arabia and Scent Arabia, is a visionary leader who has elevated these flagship events to new heights. With over a decade of experience at Informa, Maria has consistently delivered exceptional results, driving innovation and fostering strong relationships with stakeholders. Since taking on her role in 2025, she has ensured these events remain the premier platforms for the luxury jewelry and fragrance industries in the Middle East. Maria’s strategic vision and customer-centric approach have been instrumental in expanding the events. She has attracted renowned global brands, secured high-value sponsorships, and curated diverse exhibitor lineups. Her ability to address challenges creatively is exemplified by her initiative to construct a tunnel connecting two independent halls, improving visitor navigation and ensuring balanced footfall for exhibitors. This solution received widespread acclaim for enhancing the overall event experience. Under her leadership, the events have consistently exceeded financial and non-financial targets.

Manufacturing and Engineering North East - MA Exhibitions

Manufacturing and Engineering North East (MENE) is a one-day exhibition in Newcastle that has quickly become a central hub for the region’s manufacturing and engineering community. Relaunched in 2023, MENE fills a long-standing gap by providing a dedicated platform for businesses, professionals, and students to connect, collaborate, and showcase innovation. To ensure the event met the community’s needs, MENE partnered with the Advanced Manufacturing Forum (AMF), the region’s membership network for manufacturers and engineers. AMF mobilised members to participate and led the conference programme, bringing together industry leaders, innovators, and policymakers to discuss sustainability, skills, and the future of manufacturing. Crucially, regional voices were highlighted alongside national experts, giving local businesses and professionals equal prominence. Hosted at the Vertu Motors Arena, which reinvests revenue into youth and community programmes, MENE reinforces its commitment to the region. Through its collaboration with AMF, the exhibition has become more than a show- it is a celebration of regional industry, a catalyst for collaboration, and a platform for growth and opportunity across the North East.

Ideal Home Show Scotland - Media 10

The partnership between Ideal Home Show Scotland and STV Children’s Appeal showcases how purpose-led collaboration can enhance live event experiences while delivering commercial and social impact. Built around shared audiences and values, the partnership was designed to extend reach, deepen engagement and embed social purpose within Scotland’s leading home and garden exhibition. By integrating the Appeal into the fabric of the event, the collaboration moved beyond traditional sponsorship. Broadcast activity, talent involvement and PR drove awareness and attendance, while onsite activations aligned with the show’s home and lifestyle focus. Campaigns were brought to life through engaging demonstrations, combining entertainment and insight to increase dwell time and visitor connection. The partnership delivered strong results, contributing to increased ticket sales, enhanced audience engagement and new commercial opportunities, while also raising vital funds and awareness for children affected by poverty in Scotland. What makes this entry stand out is its ability to blend experiential content, commercial performance and charitable purpose, creating a scalable model for how live events and purpose-driven partners can deliver lasting value for audiences, brands and communities.

Packaging Innovations & Empack × BCMPA - Easyfairs

For over 20 years, the partnership between Packaging Innovations & Empack and the BCMPA, Association for Contract Manufacturing, Packing, Fulfilment & Logistics, has addressed a critical industry gap by creating the UK’s first and only dedicated platform for contract packing and fulfilment. Recognising the vital role service providers play in bringing brands to market, Easyfairs embedded the Contract Pack & Fulfilment Show as a core and permanent part of Packaging Innovations & Empack. The partnership delivers clear commercial and strategic impact. In 2025 alone, the BCMPA area generated over £280K in revenue, demonstrating the scale, strength and sustainability of the collaboration. Today, more than 25% of the BCMPA’s entire membership participates in the Contract Pack & Fulfilment Zone, making it the largest and most significant gathering of contract packers and fulfilment providers at any UK event. Since 2000, the BCMPA has doubled in size, with Packaging Innovations & Empack playing a pivotal role in raising the visibility, credibility and professionalism of the sector.

World Orphan Drug Congress Europe 2025 & FH Europe Foundation - Terrapinn

The partnership between the World Orphan Drug Congress (WODC) Europe and FH Europe Foundation (FHEF) was driven by a clear objective: to move the patient voice from the periphery of the event to the heart of the exhibition floor. Recognising that biopharma innovation requires direct, real-world patient insights, WODC provided FHEF with a platform for advocacy, networking, and thought leadership. We took a multi-layered approach to integration. FHEF was woven into the conference agenda through speaking roles in the Science & Strategy and Precision Medicine tracks, while simultaneously hosting an exhibition booth on the expo floor. By providing free full-access passes to FHEF, we ensured that every networking interaction was grounded in the human reality of rare disease. The partnership delivered measurable engagement, with FHEF securing 20 high-value meetings with industry leaders. This served as proof of concept for our rare disease event series, expanding to our Boston event, where the new Patient Group Zone was fully booked within 2 months of launch. This partnership showed how organisers can facilitate high-value, face-to-face dialogue between commercial stakeholders and the communities they serve, creating a more inclusive and high-impact event environment.

The IMI & Motorvate -  Automechanika Birmingham 2025 - Messe Frankfurt

The UK automotive industry faces an urgent talent and skills challenge, with the IMI predicting a shortfall of 160,000 workers by 2031. Motorvate, created in association with the Institute of the Motor Industry (IMI), was launched to tackle this issue head-on. The event attracted college and university students, career changers, existing professionals seeking progression, business owners focused on upskilling staff, and organisations responsible for developing future talent. Its purpose was to connect people with clear, practical career pathways into the automotive sector. Motorvate exceeded all performance targets. Against a goal of 2,500 unique visitors, it welcomed 3,611. The event achieved an NPS of +61 (target +30) and a 91% satisfaction rate (target 82%), demonstrating strong engagement and measurable impact. Visitors gained access to employers, training providers, academy programmes, apprenticeships, competitions, careers advice, live talks and interactive experiences. Supported by headline partners including Toyota Trade Parts, KwikFit, LKQ Euro Car Parts, Bosch, Castrol, NAPA and SMMT, Motorvate’s success demonstrated strong demand for career-focused, skills-led experiences and reinforced our commitment to securing the future workforce of the automotive industry.

The IRN-BRU Carnival - QD Events

The IRN‑BRU Carnival and IRN‑BRU partnership is one of Scotland’s most enduring and cherished collaborations. Now 20 years strong, it combines cultural heritage, creativity, and community spirit to deliver Scotland’s biggest festive family experience. This year’s event was the largest yet, with more rides, improved value for money, and a smoother, fully digital ticketing and voucher system. Brand integration reached new heights through nationwide supermarket activations, bold event dressing, and playful creative moments that felt authentic and unmistakably Scottish. Community initiatives remained central, including 1,000 tickets donated to charities and community groups, Autism Friendly sessions, and charity fundraising. With 113,000 visitors and over 50 million campaign impressions, the partnership continues to set a benchmark for meaningful, joyful event collaboration, bringing families together, supporting the city, and celebrating over a century of Carnival magic.

The Autumn Fair - Informa Markets

OpRE Portfolio - Questex

In 12 months, the Questex OpRE Group marketing team evolved from a 2-person generalist function to a 5-person specialist powerhouse, delivering transformational results across IHIF EMEA (Berlin), NYU IHIF (New York), AHC (Manchester), and R&R Forum (Greece). Our Approach: We built specialised expertise across digital marketing, content strategy, sponsorship activation, and audience development. Daily scrums and knowledge-sharing sessions created a culture of empowerment and transparent collaboration. Commercial Impact: 63% revenue growth for R&R Forum, expanded IHIF EMEA attendance with 60% company retention, and launched BxR in 6 weeks, securing Marriott, Accor, and Hilton as sponsors. Innovation Leadership: AI chatbots generated 600%+ ROI, Performance Max campaigns achieved 1,400%+ ROAS, and video content drove 20% social engagement uplift. What Sets Us Apart: We complement each other's expertise, share ideas fearlessly, and support one another through high pressure moments. Our collaborative energy transforms good marketing into exceptional results that drive measurable business growth across international markets.

London Vet Show - Closerstill Media

The London Vet Show marketing team delivered high-impact, data-led campaigns that drive audience growth, revenue and long-term client value. They transformed a flagship event through innovative commercial offerings and new sponsorship packages. By shifting focus from volume to value, the team prioritised high-quality audiences, refined segmentation and leveraged real-time data to optimise campaigns, achieving exceptional conversion rates and significant YoY revenue growth. Even under tight timelines their collaborative approach across sales, operations, content and data ensured seamless delivery and consistently strong results. Stakeholders praised the event as “the best, biggest and most buzzing show in the industry,” reflecting the team’s ability to blend creativity, resilience and strategic thinking. Their work shows how marketing can move beyond execution to become a key driver of growth, delivering campaigns that stand up to scrutiny and achieve remarkable outcomes.

Safety & Security Event Series - Nineteen Group

Our story is one of sustained innovation, trust, and measurable impact at scale. This team exists not simply to deliver campaigns, but to redefine how marketing drives performance across a portfolio of nineteen major industry events, setting standards others follow. Each year, we commit to bold experimentation, emerging technology, and collaboration to drive registrations, revenue, and long-term value. Innovation is embedded into how we work: new initiatives are piloted, proven, and rapidly scaled across the wider portfolio. Just as importantly, we have built a culture of autonomy and empowerment, reflected in a 100% retention rate for more than five years. In 2025, the team launched four pioneering initiatives, including AI-powered personalised journeys, WhatsApp engagement with AI-driven messaging, automated social lead generation, and a sustainability partnership with Avanti West Coast. That partnership alone repositioned sustainability as a commercial driver, delivering discounted rail travel, measurable carbon reduction, and industry recognition. Today, our innovations influence all nineteen shows. Success for us is not just what we achieve, but how: a fearless, collaborative team consistently turning innovation into tangible business results.

Trans-Global Events - Part Of Closerstill Media

DSEI UK - Clarion Events

Daniel Burton - Nineteen Group

Dan West - ROAR B2B

Grace Gowler - World Patient Safety Congress EU - Terrapinn

Zuzanna Poslad -  CloserStill Media

Katie Rutherford - DSEI - Clarion Events

Gabriele Varzinskatie - MA Exhibitions 

Event Executive Team - RX Global

UK Operations Team - Easyfairs

Global Portfolio - CloserStill Media

Terrapinn

Clarion Gaming

LAMMA - Agriconnect

Nineteen Group

Amy Chung - CloserStill Media

Alexis Jaime Plancarte - CPHI Frankfurt 2025 - Informa Markets

Martha Townrow - MA Exhibitions

Nicole Hawkins - Easyfairs

Marie Garrigue - NYU IHIF and R&R - Questex

Hannane Laidouni - The Autumn Fair - Informa

Jack Hall - Operational Real Estate Hospitality Investment Portfolio - Questex

Chris Newhouse - Easyfairs

Stewart Turner - Dentistry Show London - CloserStill Media

Patrick Webb - DSEI UK 2025 - Clarion Events

Paul Lane - DSEI UK 2025 - Clarion Events

Henk Gieskens - Lyrical Communications

FFAIR

ASP

Jonas Event Technology

-45dB

Sitka

Whitespace XPO

GES EMEA

Full Circle Events & Exhibitions

The Pharmacy Show 2025 - CloserStill Media

Accountex España 2025 - Diversified Communications

London Packaging Week 2025 - Easyfairs

Chicago Build - Oliver Kinross

Connected Britain 2025 - Terrapinn

International Security Expo 2025 - Nineteen Group

The International Franchise Show - Business Show Media

The Business Show London - Business Show Media

Brand Licensing Europe - Informa Markets 

Highways UK 2025 - Terrapinn

PATS (Pets & Aquatic Trade Show) - Raccoon Media Group

DSEI Japan - Clarion Events

Southern Manufacturing & Electronics - Easyfairs UK

Clerkenwell Design Week - Media 10

LAMMA - Agriconnect

World Gaming Week 2025 - Clarion Gaming

Cityscape Global - Tahaluf

Global Health Exhibition - Tahaluf

Tech Show Madrid 2025 - CloserStill Media Tecnología S.L.

The UK Food & Drink Shows 2025 - William Reed

InstallerSHOW - Lyrical Communications part of Nineteen Group

The Security Event - Nineteen Group 

Lab Innovations - Easyfairs

London Packaging Week 2025 - Easyfairs

B2B Marketing Live - ROAR B2B

Retail Technology Show - Nineteen Group

CPHI Frankfurt 2025 - Informa Markets

Nigeria Energy - Informa 

LEAP - Tahaluf

FI Europe 2025 - Informa Markets

Farm Business Innovation & Land Leisure and Tourism Show - Agriconnect

Brand Licensing Europe - Informa Markets 

The Emergency Services Show - Nineteen Group

Clinical Pharmacy Congress - CloserStillMedia

Global Health Exhibition - Tahaluf

New York Build 2025 - Nineteen Group

Solar & Storage Live UK - Terrapinn

Africa Tech Festival - Informa Festivals

Women in Data®

Accessible Events Show 2025

Promo House Staffing

Easyfairs

The Business of Events and ICC Wales

New Scientist Live - Harmsworth Media

Messe Frankfurt UK

RX

Montgomery Group

Media 10

Nineteen Group

Diversified UK & Europe

Cityscape Global - Tahaluf

Subcon - MA Exhibitions

Advanced Factories - NEBEXT

Kent Construction EXPO - Revolution Events

London Vet Show - CloserStill Media

Africa Tech Festival - Informa Festivals

Exhibition Centre Liverpool

Scottish Event Campus

ICC Wales

Excel London

Business Design Centre

RAI Amsterdam

Shanghai New International Expo Centre (SNIEC)

AsiaWorld-Expo

The Emergency Services Show - Nineteen Group

Women in Data®

Africa Tech Festival - Informa Festivals

Motorvate, part of Automechanika Birmingham 2025 - Messe Frankfurt

Naidex - ROAR B2B

Cityscape Egypt - Informa Markets

Ai4 2025 - CloserStill Ai4 LLC

MSP Show - Diversified Communications

Care Show London - CloserStill Media

ExpoAgriTech - NEBEXT

European Pizza Show - Bellavita Expo Ltd

The Business Show Australia - Business Show Media

Textiles Recycling Expo - AMI Plastics

Money20/20 Middle East - Tahaluf

Enablement and Impact at RX 

EY 2025 UK&I Super Region Launch Event - Worlds Better

GES EMEA

Excel London

Easyfairs

Insite Graphics